Using Psychology in Marketing: 7 Psychological Hacks for Email Marketing
We are social creatures, look at the social impact of anything that happens around us, and perceives it according to the emotions generated while feeling it. This implies to every aspect, but especially when we are making some decision, we prefer short cuts and rely largely on our intuition.
It is not always feasible to have a microscopic overview of the minor detail of every aspect of any matter. So, our emotions drive our actions even while making some purchase or doing some marketing.
You might be thinking that how you can emotionally attract your audience through emails. Let's have an example of yourself. Most probably, you get dozens of emails daily, but do you open all of these? The answer would be a simple "NO." The reason is that you don't have enough time to open and read all. So you choose a few emails to open and read. What causes you to select those few emails is the emotional appeal you feel while checking your mailbox.
This article aims at figuring out some psychological hacks that you can use in your marketing emails to affect your prospects emotionally and get that emotional content to benefit your business. Let's dive into the detail of these hacks.
• Use appropriate colors
• Explain using image
• Build a relationship
• Show testimonials
• Be generous
• Build curiosity
• Fear of missing out
Use appropriate colors
Colors have a strong impact on the emotions of your audience. You must be very careful about the choice of colors and your color combination. Different colors arouse different emotions, like green color calms the sight and represents peace; the yellow shows hope and cheers the person. Red has a very strong emotional impact and, when used in combination with white, represents innocence. The choice of colors also depends on many other factors like your brand identity, the gender of your audience, and the action you want your audience to take.
• You must try to prefer your brand colors even in your email marketing to bring about the vibe of familiarity in the recipient.
• The signature color of Men differs from that of women, and the colors of kids are also different. So, consider what your brand is about and what your target audience is and use colors accordingly.
• The choice of color also depends on the kind of action you want from your prospect. Don't overdo the use of colors, as this brings an unpleasant impact to the eyes.
Explain using image
Image is considered to be worth a thousand words. So, whatever you want to convey in your Email, explain it with some image. This is because your audience usually doesn't have enough time to read every word of your email content. It is easy for the content to grab attention in the form of an image. Try to use personalized images and add happy faces to give a positive vibe to your audience. You can also use an image to direct your audience to a particular site, like CTA. You can also use an image if you want to persuade the importance of some specific part of your email content.
Build a relationship
Build a good relationship with your audience so that they always feel a desire to listen from you. You must be thinking about how you can do this. Not a difficult task. It just needs a little dedication. You can offer giveaways to your prospects on special occasions. You can remember their birthday and offer them a voucher or gift. You can send them a discount code, or at the least, you can send them a birthday email.
Make your audience feel special by sending them personalized emails and making them think that they are very special to you. You can call them with their name in the Email. Calling someone with a name makes the recipient feel positive and good.
Show testimonials
Showcase some social proofs in your content to persuade your audience and to convert them to customers. You can send them screenshots of your satisfied and happy clients to proveyour service and product quality. This will help your prospects decide whether to trust you or not.
Be generous
Generosity may cost you initially, but once you have a good audience, it will pay you many folds. So, be generous in your offers. Offer your customers special gifts on special days, discount coupons, and many more. You can also offer your clients some free services like an e-book, free resume, free template, free cards, etc. Generosity is a high return and effective marketing strategy that never goes wasted.
Build curiosity
Curiosity arises due to a gap between what your audience knows and what they should know. One of the best tactics to get your Email open is to use a very attractive subject line that your audience cannot help ignore. For this purpose, you can ask some question in your subject line that would arouse curiosity among your audience to know the answer. You can also add a fun element in your subject line. The more appealing your subject line would be, the more chances of getting an open rate. The more your Email gets open, the more would be the CTR, and the more would be the conversion. The more leads and more revenue.
Fear of missing out
Induce in your audience the fear of getting missed out. Nothing affects the emotions more than the FOMO. Let them feel that if they don't open your Email, they will miss some great opportunity they will not avail of ever after.
Final words
You can use several physiological tactics to improve your email marketing strategy, but the above ones are going to do wonders if executed perfectly. CBT mass email sender sends mass emails and if you want your emails to contain all these emotional approaches, feel free to contact CBT.