Proven Tips for Successful e-Commerce Email Marketing
- If e-commerce marketing is not a part of your business marketing strategy, you miss out on a great means of generating revenue. Building an email list for doing email marketing is a very effective and the most profit yielding strategy. You may be made to think that with the emergence of social media, the importance of emails has been suppressed. This is not exactly the truth, as email marketing has emerged as something more than mere cold calls. It has been converted into an amazing tool for engaging the audience, increasing conversions, and qualifying leads. It is estimated that the return on investment through email marketing for every 1 $ spend on it is almost 44$.
- It is not easy to email marketing campaigns as if it is not done perfectly; it may result in spam practices. You need to implement some marketing strategies to build an effective relationship with your prospects to make the most out of it. The marketers try to have a successful dialogue with their leads and prospects. The article aims to unravel these strategies to help you stand out from the rest, connect with your prospects, and convert existing customers into raving fans.
Know your audience
Information about the audience is very important for designing any campaign and holds for email marketing. The content of your marketing must be relevant to the target audience and according to their interest. This is only possible when you know about your audience.
You have a large audience on your email list. It is not right to send the same email to each of them. You need to segment your list according to the interest of the people. You cannot send the same email to everyone on your list because of differences in interest, demographics, purchasing attitude, etc. You need to make sure that you have sent the most relevant email to your audience. This allows you to personalize your content.
Be consistent
You need to be consistent while sending emails to your audience. This makes your audience more and more familiar with you and builds trust. You should not fear being called a spammer by regularly sending emails as you are doing so with your audience's permission. The more consistent you would be in sending emails, the greater the chances of getting more sales.
Don’t beat about the bush
When sending emails to your prospects, you need to make sure that you send only the relevant content to your audience that your audience wants to hear from you. Don’t send them long and long texts. Just be concise in delivering what matters to your prospects. Beating about the bush makes you lose your credibility and the interest of the audience in your email.
Personalize your emails
Email marketing yields amazing results when it comes to improving the experience of your customer. You can send personalized emails to your prospects by catering to their individual needs. This is how you can make your customers feel special and get them a chance to build a friendly relation with your brand. Using the name of the recipient in the subject line has shown to increase the email open rate by many folds
Use an optimized subject line
Talking about email marketing tips and ignoring subject line optimization is an unfair approach. Subject lines play a very critical role in attracting customers and forcing them to open your emails. Your subject line must be well-crafted. It must have all the elements that can attract and engage your audience and make them open the email. Your subject line must connect with your prospects on an emotional level, as emotional appeals yield the best results.
A/B split testing
One of the best methods to check an email campaign's efficiency is to conduct A/B split testing on the emails. Split testing gives the marketers the idea that which version of their email has yielded the best outcomes. It is a method of splitting the email lists and sending different campaigns to each list. Split testing helps find out the most effective email strategy and increases the open rate and click rate. It also provides them a better understanding of what their audience wants.
Certain elements you need to do split testing include a subject line, date, and time of sending email and sender name.
Dedicated landing page
The marketing tips mentioned above deal with the email marketing campaign. However, split testing is not limited to emails. You can even check the effectiveness of your landing page, where you are directing your cutomers through some link or CTA present in the email. You must ensure that your audience is led to some dedicated landing page for best increasing conversions and better return on investment. Your landing page must have a beautifully crafted headline, sub-heads, supportive image or video, bullet points, testimonials, and CTA.
Use white space
People are often very busy that they don’t have enough time to open and read dozens of emails they receive daily. If your audience opens your emails, you must value this by providing them with the best content to make the best out of it. Your email content should be scannable. So, it must have enough white space to understand the content in a better way.
Make use of headings and sub-headings, and bullet points as such strategies increase white spacing in email.
Add value to your emails
Your email is not going to do any good if it doesn't provide valuable content. Whatever information your email contains, it must be worth the attention of the audience and according to their interest. You must be consistent in sending emails if you want to bring down your un-subscribe rate.
Not everyone on your list would be your prospect. It only depends on how much value you provide them with, which determines the success of your campaign. Your audience must get what they have subscribed to you. To win the trust of your customer, you should not compromise in providing value.
Repeat Your Successful Emails
If any of your email campaigns has brought the best results to you. You can repeat it with new customers to get the best out of it. It also allows you to have a better understanding of your new customers. You can again send emails to those who have not yet opened your previous mail.
Final words
Using these email marketing tips, you can sky-rocket your business revenue. If you need any help with these tips, CBT mass email sender has a dedicated tea that can help you achieve your dedicated outcomes.