Promotional Emails: Tips to Boost Your Sales And Fuel Up Your Business
For every 1 dollar that any email marketer spend on promotional emails, about 44$ revenue is generated. Almost every email marketer knows that return on investment through email marketing is highest among all other means. This is the reason that inbox of the audience gets flooded up with dozens of marketing emails. They even don't find enough time to open all the emails to read the content.
People often don't open promotional emails due to their very busy routine until something very attractive comes their way. So, if you want to send promotional emails to your prospects, you need to know some tactics that may help you earn a great conversion. You need to stand out among the rest of the emails to attract and motivate your recipients to open them.
What matters in this regard is how you copy your promotional emails and how you can trap your audience into the sales funnel and convert them into your dedicated customers.
What are promotional emails?
Promotional emails are those in which the message is crafted to encourage click, conversion, and sale. On the other hand, transactional emails are focused on just informing the customers about their order or some other requested update. Promotional emails are more oriented towards sales and marketing of products and services and convert the audience into subscribers, subscribers into customers, and customers into dedicated brand advocates.
Promotional emails can be in the form of a newsletter, sales promotion, or customer retention. If the promotional emails are well-written, it doesnot take much time to convince the potential customer to purchase.
The key to increasing conversions through email marketing is to write unique content.
Types of promotional emails
Below are some common types of email that you may use in your marketing strategy.
Limited-time offers
If someone is highly susceptible to be your customer, you can send them limited time offers. This trick can work wonders for people who are on the verge of making a purchase. Due to the fear of missing out, they would buy your product. For this purpose, you can send them a countdown timer email.
Add an active CTA at the end of your email. You can send a promo code that is functional for a limited time. You can create urgency by telling your audience that the stock is limited etc. nobody would want to miss the great opportunity. So your prospects will urgently decide about their potential purchase.
You need to ensure that your offer reaches your maximum prospects and your campaign gets the maximum email open rate. Hence, you need to have a catchy subject line. You can use emojis, numbers, and persuasive words in your subject line and also in the body of your email.
Seasonal campaigns
You can send seasonal campaigns to your customers or prospects if there is some upcoming event on your calendar. You can offer some promotional sales, can send a discount coupon or a gift to your customers. You can run a campaign on mother's day, father day, valentine day, new year, and other sales during Christmas.
Don't shy to send promotional emails to your client during special events and holidays that awaits you in your calendar.
They not only help you attract new prospects but also play a great role in engaging existing ones. This not only enables you to increase your prospect but also calls for quick decisions.
Product launch
Whenever you introduce a new product to the market, you should design a separate email and inform your audience about it. Evoke the curiosity of your audience by telling them the amazing features that it holds.
If you keep on scrutinizing your email list, the probability of getting the maximum return on investment is very high.
It does not matter what you will launch as it may be a new book, a new album, a new collection, or any updated version of an existing product. What matters the most is to engage your list, evoke their interest, and win leads.
Sales Promotion Emails
If you're planning to run a sale, you need to tell your prospect to let them get the maximum benefit. The channel that can do this in the best way is email marketing. You can send promotional emails to your customers informing them about any upcoming sale offer.
Since people have already shown an interest in listening to you by subscribing to you, they hope to get such amazing sales and deals from you. Sending sales promotional emails is a sure way to get your prospects converted into customers.
Subscriber-Special Offers
On the sales funnel, you have prospects at different levels. Someone who is going to have a fresh interaction with you would need to know more about you as compared to the one who is already on your email list. So, sending discount coupons and special offers to your subscribers works better than telling them about your brand or product. As most probably they already knew much about you.
Choose different incentives at different levels of your marketing.
New Arrival Emails
New arrival emails are an amazing way to engage your customers, who might be eagerly waiting for your product launch. So, you can engage your email list through new arrival promotional emails to get the prospects of the new variety as people are always in search of fresh and unique.
Giveaway Emails
Special deals, gifts, and giveaways work like wonder for increasing email clicks and getting conversions. This is because giveaways directly have an emotional appeal and build a good customer and brand relationship. Make sure that your giveaway email reaches as many prospects as it can.
Final words
If you are struggling to write promotional emails, you are surely going to get fruitful outcomes. CBT mass email sender can help you to write amazing and engaging promotional emails.