Literary Devices you should be using in your Email Headlines
Email is currently the most commonly used communication channel in the business environment, as businesses rely heavily on sending messages across long distances in a short time. Every one of us does judge email by their subject line. Catchy headings in our email attract people's attention. The part which is observable without scrolling grabs the recipient's attraction as it is the first impression.
Subject lines play the role in the emails like headlines in newspaper. They should convey the main point of your email or the idea that you want the reader to take away from your email. Therefore, be as specific as possible. Catchy heading influences the way the reader perceives the rest of the mail. While subject lines may seem like a small part of your message, they're one through which you are going to impart the very first impressions on your email recipients. They're a marketer's ticket for standing out in a crowded inbox.
Literary devices give some expressive means that will improve your headlines. The chances of your email to get ignored are pretty high unless you have a-Rockin' sockin' subject line. Literary devices work alongside design and characters to promote a quick reflection on what you want to convey to your subscribers. Let's take a look at how literary devices can help us.
Why impactful headlines are significant
When a subscriber opens your email, they can see merely a chunk of it on their mobile screens. The screen is observable when you don't scroll down and is called the first screen. That makes the first impression on viewers and impacts how readers notice the rest of the email copy. So your headline is the part that can hook your subscribers' devotion and supports them choose whether your email is worth interpreting or not.
The question arises that how can we make our headlines attractive enough for your email campaign. An innovative and helpful tool is by using figures of speech. have a look at some communicative means of the language that will develop your headlines.
Metaphor; associating unrelated subjects
This literary tool is used to explain an entity in terms of another entity that is based on their based on their conjoint features. It compels people's imaginative powers by building accurate associations.
Some brands use phrases that pump their buyers to give a thought to what they are offering. It is interesting to see how they use metaphor to notify their subscribers about the offers or sales. Have a look at the phrase 'Time is Melting away' as this refers to that time is ending up swiftly, just as the ice cream melts quickly at room temperature. By connecting these two ideas, the brand has pushed out its subscribers by creating a sense of urgency and motivating them to hurry up in availing of the opportunity that the brand is offering.
Portmanteau; blending two words into one
A portmanteau is used to form innovative words. It involves combining two or more words to create a new one, which expresses the combined meaning of the actual words. It permits you to enhance some creativeness and the element of curiosity to your email headlines and makes them appear distinctive and eye-catching.
For instance, some brands who offer gift products have introduced words like "Friendiversary" on friendship days derived by combining Friends and anniversary. They hit the friends who want to celebrate their companionship by presenting gifts to each other.
Repetition; Reuse similar words
This literary device is used to drive your reader's attention and maintain it. You should repeat your intended message over and over again. This trick is an old tool that has been applied to the headlines of email copy. So you can use this repetitive and rhetorical device to focus on the main idea of your email copy.
Allusion; Relates to a recognized topic
Using this speech component, you throw a guess to any famous incident, personality, celebrity, or person without directly mentioning them. Allusion would help you deliver sentiments and ideas connected with a well-known name, event, or piece of art with your product.
Parcellation; break the phrase into equal parts
This literary device refers to the deliberate break of a one-sentence into two or more separate parts. It helps to emphasize the central points of your intended message and make it all sound more dramatic.
Onomatopoeia; resonate the sounds
This literary tool includes using words or characterblends whose voiceresonates with their sense. These common words reverberate with the situation of your customers and build a connection, and make your brand closer to them.
An Australian fashion brand offers a significant discount in most of its emails. The company used some informal words, ' Yup,' which is used when people catch the energy behind the words, so try to bring enthusiasm and delight to its subscribers,making sense for its audience.
Pun; Playing with comparable words
This literary tool, Pun, is usually a humorous touch given to the planted words. This literary device includes words with several meanings or words that sound alike but have,unlike senses. Pun emphasizes plot twists and entertains.
These literary terms can help to boost your campaign's result. It will definitely drive more open rate and click-through rates as they add freshness and liveliness to emails. But be wise while choosing these figures of speech as sometimes your audience won't just digest it. Try AB testing and look closely at your email metrics before implementing it to your whole campaign. If you face any difficulty using literary devices to craft an interactive headline, you may consult the CBT mass email sender.