Just Make it Professional: Email Signature Best Practices
If you want to succeed in any field, the details matter. If you are doing email marketing and want to impress them through your content and want to drive conversion, you need to focus on an aspect of email content that is often overlooked; that ignored aspect is email signatures. Many people don't treat emails how it should be treated and thus miss a great opportunity to impress their audience.
Email signatures help you make it clear to your audience about who you are and make your brand or your business accessible to your audience. So, if you think about writing your name and your contact information in your email signature, that's not enough if you want to take full advantage of email signatures. You might be thinking that what should be in your email signature helps you achieve the best out of it. So, you need to not only include your personal preference in your email, but you should also include your organization and your brand.
Email signatures’ structure
An email signature consists of a block at the footer of an email where you can write text and place images. An email signature's role is like a business card that informs the subscriber about the person, brand, or organization. The structure of your email signature can be serious or funny. It all depends on the content and design of the email.
Normally, the following elements are considered to be a part of an email signature. The features include the name of the person or family name, position in an organization, name of the organization, photo of the person, and contact information.
There are no strict rules about the elements of an email signature, but we recommend adding them. This information can help an organization to develop personal contact with its audience. The usage of pictures in this regard plays an important role.
Email signature best practices
Following are some practices that can ensure you get the maximum out of your email signature.
- Email signature design
- Link to website
- Connect with social media
- Inform about coming events
- Use some lead magnet
- New offer
- Keep it simple
- Add logo
- Use good colors
- Add photo
- Balance your content
- Contact information
Email signature design
Your email signature should be concise, and it should contain all the necessary information in the minimum possible words. 7 lines are considered to be optimum for an email signature. The layout of your email signature should go with your brand design, and it should be consistent with the type of industry you are in. Use a consistent font style, and the font size should be responsive to all the devices.
Link to website
The email that you send to your subscriber should contain an email signature having a link to your website. This is because the goal of any campaign is usually to get clicks to lead the audience to a relevant webpage, where the marketers know how to grab the attention of prospects coming via emails. The links to your website actually engage the audience and lead them to a site where they can complete the desired sales or any other action. The links can be in the form of hyperlinked text or hyperlinked images. You can also create a personalized QR code and add it to the footer.
Connect with social media
You can also include the links to your social sites to give your audience a platform for detailed discussion. This can help them know a little more about you. Because the customers usually share their feedback on social sites.
Inform about coming events
If you or your organization is holding some event soon, you can mention it in your email signature to remind your audience. You can add a banner at your email signature, which contains a link to your landing page.
Use some lead magnet
You can use some word that acts as lead magnets. Lie you can use the word "free" in your email signature while providing some free tool, service, or product.
Offer something new
Telling your subscribers about some new item or any offer in your email signature can drive the results in your favor. Tell your subscribers about your new products or services where your audience might be interested.
Keep It Simple
You don't always need fancy layout and styling of your email signature, as, at times, simple works wonders. Your email signature should elaborate on your organization. It's better to keep it simple for better understanding. Your name, email, contact number, address, and a couple of other important things are usually enough for an email signature.
Use good colors
The visuals play a very important role in attracting prospects. If your email is visually attractive, your audience will like to read it. The same goes foran email signature. Make your signature visually appealing by using contrasting colors that go with your brand.
Add photo
You can add impact to your email signature by adding an image to visually drawing your subscribers' attention. You can add your picture as it will help to build trust among your subscribers.
Add logo
Suppose you don't want to add your picture in your signature part. You can add the logo of your organization to make your email signature visually appealing. The size and orientation of your logo must be consistent and balanced with the email signature text.
Balanced content
The design of your email signature should be moderate and balanced. You must use dividers to ensure the clarity of your content. Bold, italicize, or capitalize your text where needed. Use the most suitable font.
Add CTA
You are required to add a call-to-action at your email signature portion that can drive your audience to your social sites or your website.
Final words
The best practices about email signatures that you can use to ensure the best email signature are discussed above. If you face any problem, the CBT mass email sender is here to help you out.