How to Write Persuasive Emails
Today, email communication is an inevitable part of our daily lives. Whether we are working, studying, applying for a job or a scholarship, it is necessary to communicate by e-mail. Writing an email is a daily occurrence for almost every person. Most of the communication today between employees and superiors, with clients and associates, usually takes place via email. That's why it's so important that every email you write and send is properly composed.
Writing e-mails is part of everyday life in the business world, although in some areas of business it is used more often, and in others less frequently and more subtly. In order to achieve more favourable positions and better results for the company in the negotiation process, the most important thing is the effective use of communication skills. The use of communication skills in negotiation and persuasion requires prior good planning and understanding of the goals and needs of the interlocutor. For communication to lead to success and profit of the organization, the organization must take care of the communication processes in which it participates as a third party, ie as a subject of the communication process.
Proper use of e-mail enriches and facilitates communication between the company's employees, but also between the company and its customers or associates.
The first impressions absolutely count. The first thing you see when you write an email is the subject. It is important for the subject to be shorter. If the subject of the e-mail is large, it cannot be read on a small device and won’t let the reader know exactly what is coming later in your email.Regarding the length of the content in the e-mails, in most cases, they should not be more than a few hundred words, maximum. Most people simply do not have the time to go from paragraph to paragraph. Start a friendly email and be specific.As we said, avoid a lot of text. Be polite and simple. Insert email titles or links to make it easier for your readers. Plus, your email will look more organized.
Just like when you speak, writing emails means that sometimes you have to think a little more in the words you use. Too many technical terms and phrases will immediately turn off your readers and may reduce your credibility. Write as a human, as approachable and attractive, not a robot. Besides this, do not practice writing emails over the phone. When writing an email, you need to think about doing it. It's easier when you do it on a computer, but if you do not have enough patience, do not use the phone.
When you want to send an email to your business associate or CEO or colleague,or in any way you want to approach new customers, in order to share information, or regarding a question or appointment, this type of communication requires a serious tone and customized form.
The following tips may be helpful in writing persuasive emails:
Behavioral flexibility
Those who have the most control over things are people who are flexible and cope well with change. The more repertoire of behaviors you have, the more convincing you will be.
Clear communication
The power of persuasion is to simplify things to the very bottom, until it is clear to everyone what it is about. It is also essential to talk to people about things that interest them.
Readiness
For a start you must be well informed about the people and events around you. Thorough preparation is a prerequisite for effective persuasiveness. For example, if you know how it works and what the company you are applying for offers, your chances of being hired will be significantly higher.
Calmness
In situations where tension is high, you will have a great advantage if you stay calm and do not show feelings. When a conflict arises, people trust those who know how to control their emotions and ask them for help and support.
Self-confidence and security
No character trait is as appealing as self-confidence. Only a person who has self-confidence and is confident in what he says and does will be able to convince others. If you truly believe in what you are representing, you, in no doubt will be able to persuade others and get what you need.
Here are some additional tips that can improve the qualityand appearance of the email:
Your e-mail addresses
The first and biggest mistake you can make is the name of your email address. If you want to be taken seriously, then your email address must be serious. Imagine how the new customer would react when you wrote him an email with an address like foxylady? Maybe this address is right for you, but forget about similar options if you want to be serious.The only correct form of the email address should be in the format name and last name and company name. It is followed by the @ sign and the domain.
Subject of the email
The subject of the message needs to be short and clear. This does not mean that you have to retell the email in a descriptive way, but try to be concise and clear.
The body of the email / content
When writing a serious e-mail address to the potential customers, you should show respect in the e-mail. Start writing the e-mail formally.Adhere to grammar and spelling rules. If the e-mail has a longer content, it is recommended to separate it into sections, and each paragraph to be separated from the other in a blank line.If you send attachment to the mail, be sure to indicate in the email that you are attaching some document.
Spelling and typos
Do not forget to pay attention to spelling and grammar rules. When it comes to formal and serious email, forget about all that matters in online communication. Capital letters are mandatory, the same goes for periods and any other punctuation marks.
Greetings and signature
Complete the e-mail you send with "Heartfelt greetings" or "Sincerely", and in the next line write your name and surname.