How to Write a Sales Script and Implement It
You have finished designing your product. Now, you need to sell it. Some people think selling to be a very easy process. However, others take it very difficult. If you want to generate revenue by selling your product, you need to communicate with your customer. No other meansare more effective than email marketing for conversions. About 270 billion emails are sent everyday. We can say that we are bombarded with emails.
While having so many emails in the inbox, it is a concern to write an email that the audience is open to and how sales reps get their emails open. This article is all about the tricks of writing an email sales pitch.
Components of the best sales email
There are 5 factors that play an effective role in inducing sales pitch to the email. These are
- Subject line
- Opening of the email.
- Body of the email.
- Call to action.
- Signature.
All of these 5 things need to be constructed mindfully to capture the interest of the potential customers and retain them throughout the sales funnel. The key components of a sales pitch email are as follows.
Subject line
The subject line is considered to be the most important component of any email. It is the deciding factor based on which email recipients decide whether to open the email or not. You need to ensure that your subject line must not appear likea sales pitch. Rather it should be beautifully crafted to attract the attention of an audience.
Your subject line must be perfect without any error. Because mistake in the subject line either shows that you are not a professional marketer or gives an impression that email is spam. Make it clear to not attract the attention by creating false curiosity as it may lead to de-reputing your brand. Your main purpose of getting email open is to drive conversions. If your craft is inspiring, your audience will open it, but have you ever thought that what would happen if your email's content fails to please the audience? You would lose a prospect.
Don't raise the hopes of your audience too high that you even cannot match them. Your subject line must be based on reality and must be well crafted.
Subject lines play a great role in winning customers. Grab the interest of your customer and incite it in the subject line. Your subject line must not appear crafted through some automation tool. The spacing, use of words, grammar, and spelling must be perfect. While writing subject lines avoid using catchy slogans, capitalize the first letter of each word, and ask some question so that the audience feel an urge to know the answer.
Opening of the email
Before starting to write the email's opening lines, you need to figure out how you want to communicate with your audience and what you want to call them. For this, you need to know who your audience is.
The best approach is to call your audience with their names as this gives an impression of personalization, and your audience feels special. However, if you are sending a very formal email, you can use the words like "Sir, Ma'am, Mr. Mrs.." If you are informal, the words like Hello, hey, dear" may also work well. It also depends on what kind of products or services you offer to your audience.
To make sure you are addressing them through proper word, you can check your audience's profile and consult with your team.
Moreover, the opening lines of your email must be consistent with your subject line. Nothing can disappoint a prospect more than dull opening lines.
The email body
Before writing the body of your email, you first need to make it clear in your mind that what you want to achieve at the end of your email. Afterward, you would be able to craft the body of an email that serves your purpose, whether your primary goal is to encourage a click to get sales conversion, to get your audience avail of a free trial, or to capture their interest.
You have created an amazing subject and crafted a contextual beginning. Now you need to deliver your prospects with a compelling pitch to accomplish your goal. Seal your deal with a clear call to action.
The primary goal of an email is to get exploratory calls from the prospects to discuss the deal. With the goal in mind, you should initially provide your prospects with a piece of information on who you are. Then, tell them about the problem which you can solve. And the benefits that you offer to your prospects.
Closing statement and CTA
The goal of your email is to drive sales action. What if your email does not have a clear call to action? Would it still be able to yield the results it is intended for? Definitely, not.
You have developed a good relationship with your prospect through your subject line, beginning, and body of the email. The end of an email is where you are going to cash that connection. If your CTA is not clear, you have failed your email practices.
Make sure to add an interactive and prominent CTA by the end of your email. The CTA will lead your audience to your dedicated landing page, where it is comparatively easier to attract their attention and qualify the lead. Some mistakes that marketers make at the end of the email are that they don't design a clear CTA and induce more than one CTA, making it difficult for the prospects to decide whether to click on which CTA or your CTA is difficult and asking for too much.
Signature
The importance of email signatures is often overlooked while crafting the content of an email. However, this gives an impression of professionalism, and the audience trusts professional people more easily.
It's not building credibility. It's not offering your recipients something interesting. It isn't selling or showcasing anything relevant to the prospects you're communicating with. Signatures may appear to be a boring part of an email, but they play a great role in driving sales.
Final words
As you are done with knowing the essential components of a sales pitch email. If you need any help in sending sales effective email, CBT mass email sender has a dedicated team to help you out.