How to Use Email Marketing to Improve Your SEO Results
You have many times read the word SEO, and most probably, you do search engine optimization of your website content for a better reach. However, this is not restricted to websites. The importance of on-page SEO is inevitable, but off-page SEO can also not be denied. Link building is one of the most important aspects of off-page SEO, and email marketing can play an important role.
SEO helps your content to appear among the top-searches, with a lot of competition in the market. You must consider everything that can help you improve your SEO as everyone is doing SEO. What makes you stand out is the perfection in your field. You cannot risk any possible way of improving your website. SEO can help you build your reputation as an authority in your field. So, you must seriously consider link building in your email marketing to bring about positive changes in your search engine ranking.
Emails are an effective way to personally reach out to a large audience and build a better relationship. Email marketing has the potential of generating up to $44 ROI on the investment of $1. However, email marketers face a gap when it comes to coordinating between different marketing efforts. To get the targeted audience on your email list, you need to do on-page SEO, and you need to do off-page SEO to direct the people through emails to the product page.
Both are similar to each other. If used perfectly,you can synchronize the results of your campaign. Both methods derive audience and strive to convert them into customers. So, to get the most out of your email campaign, you can use them both.
Email marketing best SEO practices
Let’s dive into the detail of mail marketing best SEO practices to ensure the maximum email marketing campaign success.
Qualified traffic to the website
Driving qualified traffic to your website is one of the leading benefits of email marketing. Because only those people arrive at your website through your email who are really interested in your product or services, their chances to be your potential customers is very high.
The point here is highly qualified traffic, and you can achieve this by personalizing your content. Because personalized content has even more potential to qualify leads for you and increase your ROI.
On-site engagement
The traffic that arrives at your website through your email is the one who is going to make some purchasing decision and hence going to spend a little time on your website, engage with your content, and most probably end up buying something.
This can help you increase the visit duration of your website visitor. The more time your prospect spends at your website, the more opportunity is to qualify a lead. The engagement of your visitor on your website also contributes to SEO efforts.
Develop targeted content
Normally, email marketers test their emails before sending the campaign. Marketersoften test the subject line as to which of their subject lines have got the most clicks and then use the most engaging subject line in their campaign.
Other things that marketers test include the message call to action, design, layout, sender name, and personalized content. The data you obtain from the tests can help you devise a very engaging email campaign and help you with your marketing strategy, including on-site optimization.
You can also consider the interests and demographics of your audience to design the targeted content. Moreover, if some of your email content has incredible performance, you can use it on your website. Like you can use your email headline and CTAs on your website. This can help you make better SEO decisions for your website.
Convert email content into site content
The creation of your email content can have many approaches. However, the best practice is to send new and original content to your subscriber. For this, you need to select some topic that best matches the interest of your audience.
Sometimes, you prefer to use your already created content to save your time and effort that you may need to spend on crafting new content. For example, if you have written an amazing copy for your email campaign. You can use it on your website as a newsletter. You can get the maximum value from your content by using them on multiple sites.
Encourage social share
By keeping your content in front of your potential customers, you increase the opportunity for your content to be shared on social platforms. Especially when you encourage your audience to share your content but, keep in mind that this does not contribute to the SEO strategy as sharing doesn’t play any role in ranking. However, visibility contributes towards SEO. You can use social sharing in your favor by building partnerships, enhancing positive brand mentions, and improving the chances of social visibility.
Build new links through email marketing
Email marketing is directly not linked with improving SEO. However, it can enhance link building that contributes towards improved SEO. When your website gets many links attached to it from other domains, its domain authority will improve. You can encourage your recipients through your email newsletter to link to your website.
Get your visitors back
When you send emails to your subscribers, you actually direct them to your website. You gain subscribers through the website, and now you direct them back there. So, you made the visitors again visit your website. But, the question is that why would people visit your website again. The answer is that they have subscribed to you to get updates from you related to your product and services, and through emails, you notify them that they need to visit as they may find something useful. Your subscribers like your products, and hence they want to keep on coming back to your website.
These are some of the tactics that you may use in your email marketing strategy to improve the SEO of your website. You can also seek help from a CBT mass email-sender in this regard.