How to Promote Your Vape Shop Online
The vape industry is ruling the roost nowadays, as more and more ex-smokers are switching to vaping.
With restrictions on smoking worldwide, the demand for new vape products is not going to die away soon. Health-conscious smokers are trying out this alternative smoking method because of its unprecedented benefits. With huge demand, it is no surprise that thousands of companies are putting their stakes into this industry.
In this article, we are going to explain how to promote your vape shop online. You might already be aware of the constraints you would face if you want to sell vape-related products online.
Unlike traditional items that you can easily advertise online, you cannot simply market your tobacco-related products. Social media giants, such as Google and Facebook, don’t allow online markers to carry out advertising campaigns for e-cigs and vapes.
So, how can you drive traffic to your online vape shop? There are various methods through which you can attract online audiences to your store. You have to maximize whatever you are left with to accelerate your revenue.
The following are the best ways through which you can propel your vape business to the next level.
Power of SEO
Well-targeted SEO content is a must-have nowadays for anyone that wants to start an online business.
SEO, or Search Engine Optimization, is mandatory if you want to do well in the digital space. Not only would it improve the readability of your website’s blog section but it would also increase its ranking. What’s the point of investing all your time and money on your online shop if your website isn’t in the top 10 search list of Google search engine?
According to research conducted in 2014, there were approx. 8.5 million vape-related searches in the United States. Since then, this number has been steadily increasing, as the vape industry is flourishing because of more demand. This is the reason you have to come up with meaningful content for your viewers and potential customers.
Some of the key points that you have to take into account for your website’s SEO include:
- Keyword relevancy
- Meta tags and descriptions
- Well-structured blogs
- Easy-to-remember URL
- Backlinks from top-rated vape websites
- Mobile browser responsiveness
So, you have to devise an effective marketing strategy by improving your vape store’s SEO. This would help you get more conversion rates and traffic within a few months.
Full Social Media Presence
There’s no denying the fact that social media is the need of the hour.
Today, you can build up relationships with your customers in a personalized manner through social media platforms. Customer retention is not far-fetched, as you can communicate directly with them through Facebook business pages.
You know that everyone is on social media nowadays. This means that you can invest confidently in your social media marketing campaigns. When online users see pictures and videos of your vape products, they would be more inclined to find out more about your e-business.
To make your Facebook posts more memorable, you’ll have to incorporate storytelling so that everyone can relate to it. As long as you keep posting content consistently on your social media sites you would be able to increase customer reach through word-of-mouth. In a short period, your page can turn into a number 1 spot for vape enthusiasts to stay updated with new product releases and offers.
Some common social media platforms on which you can establish your vape shop include:
Apart from the marketing benefits, you can also customize your customer service through these platforms. Most people hesitate to call up a restaurant or shop if they want to complain about their bad experience. But, those people can easily message you through Messengers to make changes to their order or some other stuff.
Video marketing is gaining traction among online marketers, as it helps them grab the attention of online audiences.
Gone are the days when you had to spend a fortune on TV commercials to increase your brand awareness. Today, you can simply upload a product review video on YouTube and Facebook to increase your viewership.
You can also link your YouTube channel to your online vape shop. This way, people would be able to visit your page if they find the videos interesting. Make sure to add value in your videos, so that people become interested to order your vape products.
Incorporating video marketing would also remove doubts in the minds of potential customers your brand is generating profits by selling fake products. They would be able to verify your product review videos by visiting other related channels and forums.
You need to work on your brand’s visibility by creating new videos at least every week. This would help you get more subscribers and loyal customers in the long run.
Optimize Your Website’s Design
A well-designed professional website is a must-have for your online vape shop.
Interestingly, online viewers form an opinion about our business just by looking at the visuals. Your brand’s credibility depends immensely on the overall appearance and outlook of your website.
When was the last time you were interested to order a product from an outdated-looking website? So, the first impression of your vape shop can impact the overall customers’ buying behavior.
Most of the internet users purchase products online using their mobile phones. This means that you should have a mobile-friendly website. Your website’s theme should be able to fit into a small screen. Having a responsive website is quite critical in the current digital era.
You should also review the interface of your online vape store. Is the font size and color visible through mobile devices? Can mobile phone users easily tap on links using their fingers? You would have to take into account all these things before uploading your first vape kit or mod.
Take Advantage of Blog and Review Platforms
In this age of online marketing, it is essential to have a dedicated blog to promote your products.
Vaping is not just an alternative smoking device. It is something that has given people a unique lifestyle and culture. Vapers from all corners of the world are always on the lookout for space where they can communicate and exchange ideas with other vapers.
You can build-up an interactive blog forum where can help each other and stay updated with vape news. You can upload product reviews about the latest vape kits and pens. This way novice vapers would be able to make a better buying decision.
With the restrictions and bans on e-cigs, it might not be easy to create an easily accessible virtual vape space. You would have to come up with an innovative approach to stay discreet.
Easier said than done. Vaping business can be undoubtedly quite challenging in the initial phase.
After all, you will have to face a plethora of bans and prohibitions when you will start your online vape shop.
While it might seem like you are doomed, you would soon realize that there are ways to prosper in this business. We hope that we were able to teach you how to promote your vape shop online.
The marketing methods discussed above are bound to help you set up a profitable vape business. No matter what strategies you try out first, you will inevitably pick up new fans along the way.