How to Prevent Emails from Going to Spam: The Ultimate Guide
B2B sales representatives face many challenges to get successful throughout the marketing funnel that starts from making the accurate decision to get the desired outcomes.
Billions of emails are sent to prospects each day. However, each Email is monitored before sending it to the recipient. If the Email content is perfect and without spam content, it reaches the recipient's inbox. In the other case, the Email enters the spam folder of the recipient. Some sales reps use certain tactics before sending an email that sometimes leads their emails to end up in the recipient's spam folder.
It is heart-rending to see all the hard work you do for crafting an email going waste. Reports have shown that one among every five emails go to spam due to more rigorous spam filters than ever before. This is an alarming situation. To prevent your emails from getting into the spam folder, you must be looking to answer what causes the emails to land in the spam folder. This article aims to unfold the reasons that spam emails and guide how you can stop your emails out from the junk or spam folder in your recipient's inbox. Let's dive in.
1. Take permission before sending emails
2. Ask subscribers to whitelist you
3. Follow email marketing rules
4. Prepare segmented list
5. Use some reputable IP address
6. Avoid mistakes
7. Avoid spam trigger words
8. Avoid certain terms in the subject line
9. Remove abandoned email addresses
10. Use spam checking tool
11. Use a clear sender address
12. Be consistent
13. Make it easy to unsubscribe
Take permission before sending Email
Email inbox is a very private possession of any individual before sending emails to your subscribers. You must make sure that they want to listen to you. For this purpose, your first mail should be a permission email, asking them for permission if you can send them emails or not. This also shows that how ethical you are and how much you value the boundaries of your subscriber.
Ask subscribers to whitelist you
When someone whitelists any email sender, such a sender becomes part of the recipient's contact list. Spam filters don't mark the emails from the contacts to be spam. So, ask your subscriber to whitelist you and add you to their contact list so that they may not miss out on any of your Emails.
Follow email marketing rules
As you will run your email campaigns, you should know the rules of email marketing and follow them. You should be aware of digital laws that govern digital marketing, and you should have good know-how about the CAN-SPAM act, which tells what you should do to send emails. You should know that you need to pay the penalty if you send spam emails, emails without the proper address, or writing deceptive subject lines. If you are doing such practices, stop it immediately, as this will cause your emails to land in the spam folder.
Prepare segmented list
You have prepared your email list. You can still make more segments in your list and make several lists to send each list different email campaigns based on your audience's interest. This helps you to personalize your further emails. You can prepare segmented lists based onthe demographics or interests of your audience.
Use some reputable IP address
Use some reputable address if you want to send bulk emails to your subscribers. Use the IP address that is considered to be authentic with a good reputation. If you don't have such an IP address, build your IP's reputation by warming it up through different IP warm-up techniques.
Avoid mistakes
Emails before landing in the inbox of any recipient are checked. If they contain many grammatical and spelling errors that they seem to be fake, such emails cannot land in the inbox. Instead, go to a junk folder. So, make sure that your email content is error-free and with a good grammatical agreement.
Avoid spam trigger words
Certain words are considered a trigger for spam filters and increase emails' vulnerability to end up in spam folders. The words like "Dear Ma'am," Hey, Dear, To whom it may concern" are strictly prohibited. A list of spam trigger words you are supposed to avoid, especially in your subject lines, keep them secure.
Avoid certain terms in the subject line
Some terms and signs are not considered appropriate for writing Emails. It is suggested to avoid marks like "?!" in the subject line. The words like "Do you want, 100%, free"is also prohibited from use in the subject lines. Emails with subject lines starting with Fwd, Re should also be avoided.
Remove abandoned Email addresses
Keep on filtering your email address by removing the subscribers' email addresses who don't open your Email. Such people cause more harm by not opening the Email than good. This increases the vulnerability to get spammed. So, remove such people and don't send them emails in the future to improve your ROI.
Use spam checking tool
Use some tool that can inform you if your Email contains any spam content or if it is likely to get spammed or not. This is how you can improve your Email content to prevent it from landing in the junk.
Use a clear sender address
Before sending an email, make sure that you have an exact email address and do not contain suspicious characters in it. Your sender address must tell who you represent. It might be the name of your brand or some notable person from your organization.
Be consistent
Send your emails regularly to keep your IP address warmed up and to be in the mind of your subscribers. When you write to them regularly, they develop a habit of listeningto you, and they actually wait for your emails.
Make it easy to unsubscribe
If someone doesn't want to listen to you, make it easy for them to unsubscribe you. When your subscribers don't find the unsubscribe link, they prefer blocking you or putting you in a spam folder that has a very negative impact on IP address authenticity.
Final words
This is all about how you can stop your emails from landing in the recipient's spam folder. CBT mass email sender provides the facility to send bulk emails without any risk of getting spammed.