How to pick the best font for email marketing
Best Font for Email Marketing
You might not comprehend it. However, tons hinges on that font you decide to use in your email selling. One thing that to the undisciplined eye could appear like solely minor variations in however characters appear will even have a serious impact on the planning and feel of your email. This may have an effect on everything from whether or not somebody bothers to scan your email to if they really will scan your email.
So to avoid that taking place to you, we’ve created this guide of concerns to require into consideration for succeeding time you’re selecting a font. Here we’ll start with the fundamentals of typography and move right up to a number of a lot of distinctive concerns.
Serif vs. Sans-Serif Fonts:
Perhaps the foremost basic distinction between fonts is whether or not they’re line of sans-serif.
So what's a line? A serif is solely a little line or protrusion at the top of strokes in letters, numbers, and different symbols. As for what sans-serif font’s area unit, “sans” merely means that “without.”Thus a sans-serif font is one with none fancy decorations at the ends of strokes.
In the image below, the A on the left is in an exceeding line font, whereas the A on the proper is in an exceedingly sans-serif font.
Serif vs sans-serif font:
Like that one you must decide on, the overall agreement among typographers is that line fonts work best on written material, whereas sans-serif fonts create a lot of sense on screens. This can be as a result of the resolution of displays area unit abundant under for print, creating serifs tougher to recognize that decreases readability.
Take a glance online, and you’ll notice sans-serif fonts dominating everything from Google’s search results to your timeline on Facebook and Wikipedia articles. Open a book, and the likelihood is that you’ll bump into a lined font.
While there'll perpetually be exemptions, a decent general principle is thus to stay with sans-serif fonts for your email font.
So currently, that you simply perceive the foremost elementary distinction between fonts, succeeding factor to inform yourself with is what fonts work for emails specifically.
Will Your Font Be visible by different People:
Before you go and select your favorite sans-serif font, it’s best to initially grasp whether or not people are able to read the font on their devices. The rationale you would like to contemplate as a result of not each device or email consumer can render each font there's. This can be particularly problematic for fewer ordinarily used fonts.
One of the last belongings you wish is to play tons of your time choosing a font that matches dead with the remainder of your email’s aesthetic and stigmatization, just for your subscribers to not be able to read it.
So, however, does one grasp if a font is rendered by different devices and clients? There aretwo terms you must be acquainted with: safe email fonts and net fonts.
Email Safe Fonts:
There’s a little list of fonts that each email consumer and device from this millennium will show. Owing to this, they're the foremost common fonts you’ll see not solely in emails however on the net normally.
Email safe fonts are:
- Arial / sans serif (Windows / Mac)
- Verdana
- Tahoma
- Lucida
- Trebuchet
- Times New Roman
- Comic Sans
- Impact
- Courier New
- Palatino Linotype machine
The problem with these fonts is that being thus common, they’ve become unbelievably boring and uninspiring. It’d be a challenge for even the foremost proficient designer to form associate email stand go in people’s inboxes and nice appearance mistreatment these fonts.
Example of associate email with a monotonous font
Thankfully, net fonts greatly expand the selection of fonts for you to select from, whereas still being visible by most email shoppers and devices out there.
Web Fonts in Email
Web font’s area unit a bigger assortment of fonts that area unit supported in most places online, as well as most of the favored email shoppers. This implies that by selecting an online font, most of your subscribers are able to read your email the approach you supposed it.
Here’s a listing of the foremost fashionable email shoppers that support net fonts:
- Apple Mail
- iOS Mail (iPhones and iPads)
- Native robot mail app
- Outlook 2000
- Outlook web client
- AOL Mail
Note that one significantly fashionable email consumer is missing from this list: Gmail.
As Gmail is that the second most well-liked email consumer within the world, will this mean that we’re cursed the restricted variety of safe email fonts to use in our emails?
No, there are solutions to having the ability to use custom fonts in emails.
Fallback Fonts:
The most common resolution to the current downside is to use retreat fonts. These area unit fonts that get substituted in once a custom font is employed that can't be rendered by associate email consumer or device.
If you send an email with a novel sans-serif font that isn’t obtainable on different people’s devices, their email consumer can replace it with the highest match from the list of sans-serif fonts that area unit obtainable. As an example, huge Caslon can doubtless get replaced with a font like Lucida if it can't be displayed.
Aesthetics of Fonts:
Now that you’re awake to all the foremost technical concerns once selecting associate email, it’s time to contemplate the aesthetics of fonts.
Not solely does one need a font that may render on people’s displays accurately, however conjointly one wherever the planning matches the sensation and image you would like to project.
Professional Fonts:
Opting for a knowledgeable or neutral feel in your email makes font choice comparatively simple as most fonts, particularly net fonts, area unit designed to try and do this.
Arial and sans serif area unit fashionable face fonts to convey this. But their commonness on the net makes them a boring selection. Instead, decide on a lot of recent and trendy different like sans serif Niue, or higher nonetheless, Avenir or Gill Sans. If you want a lined font, then Baskerville provides a much bigger difference to the tired email safe line fonts.