How to Keep Your Email Campaign Out of the Spam Folder

How to Keep Your Email Campaign Out of the Spam Folder
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28 Dec 2020

How to Keep Your Email Campaign Out of the Spam Folder

E-mail is the most convenient tool for business correspondence, communication, and providing the necessary information. At the same time, it is a liaison between you and various organizations looking for clients. If you do not need to register on dubious sites, subscribe, etc., then you can use your mail without fear of receiving spam. If you often register and provide your email in services that can use your data to send advertisements and spam, then it is better to use a special temporary email address.

Unsubscribe from spam

Your problem may have a much simpler solution than you think. All companies that send bulk emails are required to provide an "unsubscribe" option. They usually mention it unnoticed, at the bottom; thus, you may simply not notice the corresponding link without a targeted search. It is enough to follow this link - this step will revoke your consent to the newsletter, and you will no longer receive messages from this service. But, sometimes unscrupulous companies act cunningly, they use such a link to get information about your activity.

The simplest case is tracking how actively the email address is being used, the owner of which was trying to unsubscribe from spam. Therefore, it is recommended to unsubscribe only if you have authorized the mailing yourself, or if you trust the source. In risky cases, you can tryalternative ways to get rid of spam.

Request to exclude an email address

If the company has somehow hidden the “unsubscribe” link and you can't find it, or it doesn't work, just ask the company to remove your email from their mailing lists. This is a fairly polite way to get rid of annoying emails. Your request should be reviewed within a few days, and you may receive a short form asking why you do not want their newsletter sent. If your request was ignored, read the next tip.

Flag an email address as spam

This is probably the easiest way to stop getting annoying ads and annoying invitations. Obviously, this is not beneficial to the sender, so don't report spam to trusted companies that simply no longer have a relationship with you. As a rule, the system offers to either report spam or additionally unsubscribe. If there is only one spam email, choose the first option. Thus, you will continue to receive emails from this sender. The second option will prevent you from receiving more emails.

The system can automatically detect spam emails and automatically send them to the appropriate folder. If your email client marks a message as spam by mistake, you can change the label for this message yourself and cancel the current value.

Temporary email for questionable sites

Surprisingly or not, some services offer to create a temporary email address, where all incoming messages will be automatically deleted after a while. It's the perfect solution for active web surfers who don't want to trash their inbox. However, instead of creating a separate gmail address for useless mail, try using the one-off service. email and send all spam there.

Tips for preventing spam from being sent

The best way to deal with unwanted email is to not receive it at all. You may need to be more careful not to leave your email address to organizations that you don't trust. As a result, you don't have to deal with tons of spam every day.

Do not include your email address in surveys or when registering in stores to receive a discount card.

It's hard to prove it, but chances are, a lot of cunning marketers get your contact information under the pretext of conducting surveys. Very often, when you fill out a questionnaire on any topic, there is a separate field for the email address. If you provided your real email address, don't be surprised if you soon start receiving spam from companies you haven't even heard of.

If you are offered a discount card in a store, it is wise to use temporary mail. You won't get useful information from the store anyway.

Do not subscribe to the newsletter

Often the website will ask you to confirm your "consent to receive messages". As a rule, the "yes" buttons are larger and brighter than the "no" button, so you should act deliberately so as not to press the wrong one by mistake. This will help you prevent receiving unwanted notifications.