How to Grow Your Mailing List Using Live Streaming
It is a common saying that a picture is worth a thousand images. But, when it comes to videos, the importance multiplies many folds. Videos are a very attractive way to attract an audience, convert them, and qualify a lead. The brands that use videos generate better revenue by qualifying more leads than the brands that don't.
The use of live streaming has far more impact and delivers better results in digital marketing strategies.
The power of live streaming
In the past, the brands were used to sharing the same video content on their social media pages that they published on their websites. However, now brands have considered the importance of social media and consider the diversity of different networking sites. They are now creating different videos for different social sites.
Facebook videos differ from the video content of Instagram, and the same goes with YouTube, Snap chat, Tiktok, and other platforms.
The custom of uploading videos to a different platform effectively incites the audience and draws their attention. However, there can be a better way of interaction, and that is live streaming because it allows real-time interaction between a brand and its clients.
Live streaming allows you to interact with your prospects in real-time by viewing their reactions and responding to their comments. You can give them shout outs and also respond to their queries directly through video. You can get to know what your audience is expecting from you.
Live streaming is cost-effective and easy to create. It has allowed the brands to have a better chance of driving organic traffic to their websites.
However, your audience lasts as long as the video does. They disappear with the video. Here email marketing plays its role. When you build your email list through live streaming. You are keeping your audience safe that would otherwise disappear with the video.
You can send the targeted content to your Email list and interact with them and engage them to ensure lead generation.
Build your email list
The real question is how you can prepare the email list of your viewers. Following are some tactics that can help you generate a great Email list.
Offer them some lead magnet
You want to get the Email of your audience. Email is something very personal. Why would your video viewers agree to give you their emails? You would need a solid plan for this. Provide your audience with something in return to grab their emails. Offer them with some give away. You can also provide your audience with a content upgrade and use it as a lead magnet. Ask them to subscribe to you to gain more information on the topic of their concern.
Plan your video
You are going to start live streaming. Don't do it randomly. Always have some solid plan for whatever you say or do in your video. Make some video goals and achieve them by the end of it. Engage your audience. Satisfy them with your content and answer all their questions efficiently. End your video and ask them to download the video for its content. When your video would be goal-oriented and revolve around some specific cause, the people looking for that cause would show a willingness to download your video content for help.
Offer quality content
Your audience will only watch your videos if you provide them with quality content, the one they are looking for. If you fail to deliver the content of their interest, they will not watch you for the next time. Even if your video's starting is boring and not interest capturing, the viewers would leave your live stream. To ensure that they stay with you until the end and download your content, offer them the best quality content.
To create a quality video, you can share stories that must appeal to your audience's emotions. To which your audience can relate and learn something.
Add some CTA
As the ultimate goal of your live streaming is to build an email list. So, by the end of the video, you must add some CTA through which your audience can subscribe to you. In case you don't add any CTA and your viewer wants to subscribe to you but unable to find out from where and how to subscribe, you would lose a prospect. So, don't forget to add your Call through Action at the end of the video. Make sure to add a subscription link in the description of your video and also in the replies in the comment section.
Fix your time
Fix some day and time in a week to come live. Fixing time makes your audience aware of when you are going to go live. If you randomly do live streaming, you may lose your dedicated audience due to timing issues. Please select the best day and time to get life according to your business demands and then stick to it to generate quality results.
Drive traffic
You can drive traffic to your live video by holding giveaway alerts and sending notifications to your audience. You can ask your social media followers to tag their friends who might be interested in your content. You can also send emails to those already on your email list to ensure that they benefit from your content.
Give time to your video
Your video must not be less than 20 mins and not very long to be borne by the viewers. Keep in mind the topic you are delivering and its importance in your audience's lives, and dedicate time accordingly.
Final words
Mentioned above are some tactics you can use during your live streaming and building your great email list. If you want to do email marketing, then live streaming can prove a good source of building a quality email list. After creating your email list, CBT helps you to design an effective email marketing campaign.