How to create and use GIFs in your email
GIF that stands for Graphical Interchange Format, is a chain of images that appears at very high speed and presents the images in motion. GIF is an excellent way to drag someone's attention to your email. GIF gives pleasure to the reader with something more attractive and funny materials. GIFs are around us for a while. Since 1987, people have faced many issues in sending images because it takes too much space. Steve Wilhite suggested the idea of sharing animated images with timed delays. These animated images are the GIF that we used today in our Conversation.
What is an animated GIF?
A GIF can be defined as an image file like JPG or PNG, but in GIF, the images are in motion. The animation or motion of images can be of different types.
- It can be the scenes cut from videos.
- Animation through slideshow which presents different images
Animation in GIFs now a day is popular on the internet. It is reported that about 2 million GIFs are used daily on their websites. It is loved or used by people because of its short length.
Why do people love seeing animated GIFs in their Conversation?
There are several reasons why people love to see GIFs in their Conversations. It is the best way to show your feeling in a couple of movements. Some of the reasons are listed below:
1. Liveliness attracts attention
It is observed that people love the motion in their images. Still, images do not grab the attention of readers. Instead of still images, people are attracted to the liveliness of images. Animation in images boosts up the level of curiosity of readers to read the complete story or newsletter.
2. Short duration
The two apps which are popular nowadays are Snapchat and Tiktok. It is noted that people of this generation love short content videos. That is why GIF is used more than videos. GIFs are short in length. It is easier to watch a short animation rather than to read a complete message.
3. Practical and Informative
GIFs entertained people within a short interval of time. It is also practical and informative. An animated GIF can be shown at once and tells how much time is left until the GIF ends. When there are lots of material to show, we can use GIF to show the products in a slide layout. Rather than creating a gallery, through GIF, a user can show all the products at once. GIF can also be very useful if you want to explain something very complex. Within a short period of time, you can explain a lot more.
Advantages of using GIFs in email
The definition of GIF is clearly defined above. Several pictures can be displayed one after another to make a fantasy of animations. GIF is an excellent alternative to videos, the long-duration of videos in an email is tricky to use, but this fantasy of animation makes users' work easier. GIFs play a friendly role in making the Conversation more precise and attractive. Here are some advantages of using GIF in an email.
GIFs draw consideration:
GIFs draw the consideration of users. It is easiest to understand the message through GIF. If you want to aware people about the pandemic situation of COVID 19, you can send them an email with convincing text about COVID 19. But if you add a GIF at the top of an email, it will convince the reader to read it.
GIFs increment the click rate:
A message that good content, including GIFs, increments 73% of the click open rate. GIFs boost up the curiosity of users, which allows the user to make a click.
GIFs help to present the product practically:
It is noticed that 80% of consumers believe that video content is more useful for understanding products' usage. To enhance the productivity of an item, the consumer presents the new products through GIFs.
How to make GIFs for email?
GIFs play a vital role in writing a good email. It is better to make or create your GIF. Below are the apps which are useful in making GIF or short-clip videos more attractive and innovative.
Make a GIF with Make a GIF
Make a GIF is an app that allows users to create GIFS from YouTube and Facebook videos. Upload the images and videos to make a GIF. It's an amazing tool through which you can make your GIF with little editing (adjust the length of the videos, add text, emoji, and some effect).
Make a GIF with Giphy
Giphy is a free app that permits the users to make an animation from different images, uploaded GIFs or videos, and links to youtube from the Giphy library. The best thing about Giphy maker is that when you make a GIF, there is no watermark added on the GIF.
Make a GIF with Gifpal
Gifpal is a free online tool through which you can make your GIFs animations from images.
Select the length of your GIF, upload the selected images, set the size, place the order, and save the outcomes.
Make a GIF from a YouTube video
You can make GIFs from YouTube videos. For this, you don't go to another website. Enter the word GIF in the YouTube address box. If you want to create a GIF of your YouTube videos, you don't need to switch to another website. Open your YouTube video page, and enter the word GIF. Now you are on the GIF editor site, and you can edit or create your GIF here.
Conclusion
GIFs give life to an email. A reader feels pleasure when the images are presenting in motion. It is known to be the most fun and entertainment tool.