Emerging Email Innovations in 2021: How to Make the Most of Them
The importance of email marketing for marketing any product or service is evident. It is a very rich-rewarding mechanism. However, cracking is not easy due to its dynamic nature. Only marketers with flexible strategies can benefit from email marketing.
The landscape of email marketing is crucial for helping you to adapt to your marketing strategy. Your strategy should be flexible to survive the changes and stay ahead of the marketing competition.
Innovative technology like AI and chatbots play a great role in attracting a vast audience. However, many other strategies can also not be overlooked. If you want to survive in an ever-evolving and dynamic digital era, you need to experiment with diverse strategies to take your brand to the next level. With innovative strategies, businesses have got the opportunity to increase their prospects at lightning speed. The article aims to cover the future of email marketing and a comprehensive idea of top trends that you need to know about in 2021.
Accessible email
The use of virtual assistants increased in 2020. Artificial intelligence has largely taken over manly duties. The use of smart speakers and devices is increasing day by day.
Email marketing experts have this trend shift in their minds, and they are struggling to keep themselves stand by the changes by evolving the email design and content. The addition of auditory CTA in the email, and the easy access to websites through emails is very beneficial.
Accessible content holds importance for smart device holders. Still,people with visual or auditory impairments also need content that is beneficial for them even while consuming marketing emails. Some features like semantic HTML, Alt image text, bigger line spacing, proper alignment of text, and larger font have made emails more accessible.
User-Generated Content
User-generated content enhances any brand's credibility, and brands are using it on a larger scale in their favor. Some of the common types of UGC include the feedbacks that any brand gets from its customers, some question-answer based chats, or content in the form of video or image.
For boosting up sales, the use of user-generated content in email marketing works wonders. Some of the UGC is used to enhance the engagement and interaction of prospects with the brand.
If you want users to take some action, be clear about it and tell them so that they don't get annoyed. For example, while asking for feedback, don't direct people to your website.
Interactive Email
The key to increasing user engagement with email content is to make it interactive. You caninduce interactivity in your marketing emails by adding relevant links and appropriate CTAs within the email. Some examples of highly interactive emails include survey conducting emails, polls, anengaging image of some product, animation, and rollover effect to emphasize the product offerings.
AI and Email Marketing
The name of artificial intelligence induces discomfort among email marketers as they are not aware of its benefits for making the marketing journey simpler.
AI has made it possible to move ahead of the mud and mortar age's marketing principles and try something incredible. Artificial intelligence helps to automate the marketing process. It looks for the marketing content that relates best to the prospects and ensures that the content reaches the audience at the perfect time. AI predicts the future through past behaviors, so if you are into email marketing, don't overlook the importance of AI, as with the help of it, you can automate a lot of processes, and you're your time. AI also ensures the deliverability of high-quality content to your prospects. It offers segmentation, better personalization, and better performance.
Mobile First
It is well known that users consume more content through cell phones than desktop and other such devices. When it comes to the email open rate, this research has been confirmed as the maximum number of emails have got open through mobile. It is very easy to use a cell phone to check emails rather than using a desktop or laptop. So, email marketers need to keep this in mind while designing the content of the email. The email should have better readability on mobile phones.
Sometimes, it becomes difficult to optimize content according to the mobile phone due to difficulty folding the HTML code into a mobile-friendly format. However, you can use other ways to maximize your email according to your mobile phone.
Be concise
We are living in an era where everyone is in a hurry. Quality is preferred over quality. When it comes to email marketing, create concise content, and don't over-do it as your audience may not have time to read long paragraphs. Convey your message in the minimum possible words but in the most effective way. Use interactive color scheme, appealing font style, readable font, engaging words, and captivating CTA.
So, focus on your copywriting and simplifying content to reap the maximum benefits out of it.
Brand Stories and Authenticity
Email marketing focuses on improving the customer journey throughout the campaign. It ensures that the customer is satisfied and maintains a good relationship between the brand and its customer. This helps in building authenticity. It is a way to connect with prospects on another level and improve connectionsto boost customer engagement and ultimately generate leads. Your customer wants to communicate with you on a personal level and appreciates conversational content. So, focus more on this aspect to bring more value to your content.
Social Media Integration
Integration of social media with emails is an amazing idea of doing email marketing. What you need to do is to link your social accounts through icons embedded in the email content. This helps to build an informal connection between customers and the brand. This provides a way for customers to read other customers' words about the brand and buildthe brand's reputation.
This is an amazing way to get reviews from customers. It has also been shown to increase conversions and, ultimately, revenue.
Final words
Technological advancement has positively impacted email marketing and has allowed marketers to embrace advancement and adopt them for more benefit. CBT mass email sender knows the importance of ever-evolving technology and how it can benefit email marketing. If you want to keep pace with the innovations, you can get help from it.