Email Marketing Top Tips for Real Estate Agents
If you thought that your real estate agency could not do better, you are wrong! Email Marketing can keep customers knocking on your door. The real estate market has changed and forever. People who are looking to rent, buy or sell a property, inevitably turn to the Internet. And you know what? This is a new opportunity to boost your actions in the offline world. But even better than going online search is that the offers reach users just in time and in their emails. Do you want to offer your potential clients properties that fit their needs, just at the most opportune moment? Or maybe you want to attract new clients to make investments in Real Estate. This is a job for Email Marketing!
How to create Email Campaigns for Realtors
Can't you really imagine how to apply Email Marketing to your real estate business? Take a pencil and paper! Because then we will give you the tactics that will establish you as a benchmark in the sector. Prepare your salespeople for the multitude of customers to come!
1 Not everything is selling, build loyalty
If you want to differentiate yourself from the rest of the real estate companies, the key is to build brand loyalty. Your company is not the same as any other and that is what you have to prove to your Subscribers. How? People are more than consumers, they are emotional beings as well as rational. Would you like a brand to always contact you when it seeks to sell you something? Or would you prefer that he contact you to greet you on your birthday? The true objective of a real estate agent is to generate trust in the client and the best way you have to achieve this is by building solid communication with your Subscribers. Sending Email Campaigns periodically to your current and potential clients, always avoiding falling into spammer behaviors, will allow you to position yourself in a preferential place in the minds of your contacts, who will take your brand into account when they need your services. And even better! They will recommend you among their acquaintances.
2 Customize your offers
Segmentation is the middle name of Email Marketing. Do you want to reach each of your potential clients with properties of their interest? Then you will have no choice but to Segment your Lists and Campaigns. Would you send the offer of a 4 room house to a person who is looking for an apartment for one person? No right? And is that if you want your shipments to be effective, you will need to customize them to the maximum. Your Subscriber must perceive that your Campaign was designed specifically for him. For this, it will be key that you inquire into their needs and get to know them in depth. He has children? Is married? Looking to rent or buy properties? Gathering this data will allow you to create Segments of your Lists according to different criteria and send your offers to specific audiences.
3 Choose the type of Campaign that suits your needs
To define the type of shipment you will make, you must be clear about your objective. Have you already defined it? Then choose the Campaign that suits you best!
Newsletter
You can include a weekly summary of property offers linked to the interests of the Segments you have created. Do you want to disclose some specific information about the sector? Use this Campaign! Thus, you will stay on the minds of your contacts and you want to be there when they need you. One of the fundamental requirements regarding the Newsletter is to respect the periodicity in its sending. Your clients will be waiting for it! If you have never designed one or feel that it is time to renew the one you already have, in this complete post you will discover how to do it without dying in the attempt.
Promotional
This type of Email Campaign is purely and exclusively dedicated to generating conversions. Don't forget to include a short description, a striking image, the price, and an obvious Call to Action so that the person can access more information about the property or contact one of your agents. A tip: include only the essential data, do not visually saturate your contacts! If you want to make your Subscribers do not hesitate to open your Email, you must create a shocking Subject. Finally, it is essential that you include the link to the online version, so that your contacts can access to see your Email in a complete way, in the event that they cannot view it correctly from their email.
Seasonal
Take advantage of special dates or events to promote your offers. The beginning of summer, vacations or holidays can be great opportunities to send your Subscribers the properties they can use to enjoy their tourist stay. Some special dates like Christmas, Mother's Day, Easter, among others, are excellent excuses to greet your Subscribers and wish them congratulations. And this is just what you need to develop the loyalty of your customers and surprise them.
Informative
Are you planning a new real estate development? Make it known among your Subscribers! You can send a Campaign presenting the project and inviting the user to learn more about this investment opportunity. You can also send an Email Campaign to publicize data related to your real estate such as: sales achievements, new branches, awards won, etc. The main benefit of this type of shipments is that the customer feels part of the company, developing a sense of belonging.
Design
Correctly designing your email piece is key when presenting your offers. The proper selection of images and the correct handling of visual hierarchies can help you to highlight your Campaign from many others. The first thing to keep in mind is to include your real estate logo at the top of the piece. Your Subscribers must be able to identify your brand from the beginning. The second step to create an impressive Campaign is to write an attractive title that catches the user's attention in order to invite them to continue reading.
Don't forget your CTAs! They will allow the Subscriber to perform the action you intend, whether it is to obtain more information, contact an agent or complete a Form with their data.
If you want to highlight your properties, you will definitely need to include images. Be careful! Optimize your photos so they can be viewed in high quality. It also includes ALT Tags in case they could not be downloaded when opening the mail. Have you forgotten to include your social networks? Add the links to your profiles on social networks so that your Subscribers can follow your news also on Social Media. Also, remember to include all your contact information such as phone number, email and address of your real estate.
5 The secret is to build a profitable Database
One of the pillars of your strategy will be to develop and maintain a List of contacts with potential clients. Without Subscribers to send your offers to, how will you increase your earnings? For this you will need some strategies based on Permission Marketing. Here are some ideas that will be of great help to you.
- Include a Form on your website or blog
- Add a Checkbox for the Subscriber to give their consent.
- Use Pop ups to capture the attention of users.
- Create a Hello Bar on your site.
- Add a Facebook Tab on your Fan Page.
- Use the conversion power of Landing Pages.
- Present your company at events and exhibitions.