Email Marketing Tips for Event Planning
Have you got everything ready for the big event? Remember that its diffusion will be the key to success! Discover the best strategies to spread your meetings effectively.Whether you are looking to organize a classroom course, online or any other type of event, you know that it takes a lot of effort, time, creativity and money to achieve it. That is why it is very important that if you are ready to do it, you can develop a strategy that allows you to reach your target with optimal results. Otherwise, your work will have been in vain.Once again, Email Marketing can be your great ally.
4 great tips for a perfect strategy
1 Carefully segment your lists
To start, identify who you want to invite to the event. For this, as in any Email Marketing Campaign, it is essential to segment among all your contacts, to specifically reach those who you think may be potential attendees. Here we mention a series of questions that will guide you to do it correctly:
Who can attend due to physical proximity (this if it is a face-to-face event)?
Is the event aimed at influencers, those who make decisions in companies or those who use a certain tool in their daily work?Is it an audience that begins to relate to your brand or do they already have a built link?By answering these questions, and others that will surely occur to you depending on the type of event you are organizing, you will have a more complete idea of who to address, with what tone, with what content and other aspects that you must take into account to achieve best results.
2 Define the sequence of emails
The next step will be to think about your series of shipments.
Invitation Email: Two or three weeks before the big event you can send a first piece with an attractive description of the event, the date it will take place and, of course, the best Call to Action! For example: "Register now", "Reserve your place", etc.
Confirmation Email: It is important that the user has no doubts that they have registered correctly. A tip? Add a button to Email that allows you to add the event directly to your calendar, and make sure that the person will not forget the date and time of the event!
Reminder Email: You can send a first alert 3 days before and another one an hour before the event starts. Take advantage of these opportunities to highlight last minute changes! Another tip? Ads usually work perfectly to achieve a higher Open Rate. For example, you can inform in the Subject of the Email that a recognized influencer will participate and thus achieve that more people open your piece.
Thank You Email: Tell your audience how happy you are for having their participation. Also, take the opportunity to increase your engagement by giving them a gift for having participated or leaving them a link to remember the best moments of the event.
Wait! Do not limit yourself to sending this Campaign only to those who were able to attend. It also reaches out to those who have not done so, making it easier for them to know everything that happened and inviting them to the next event.
3 Squeeze the possibilities of Email Marketing
The A / B Tests, the personalization of Emails, the automation of shipments for particular dates and times and the Responsive format are resources that will help you maximize your results in any type of Campaign. Take advantage of all these features!
4 Protect your lists
It is likely that during the organization of the event and once it is concluded, they will offer to buy your Subscriber Base or make exchanges to obtain more contacts. Do not accept! This will always backfire in the long run.Maintain loyalty to your users. They offered their details to you and they won't want to know that you sold them. In any case, you can use other strategies to exchange leads, such as Guest Posting, Webinars and other actions that will surely give you better results.
7 Tips for a perfect Email
1 Offer a solid User Experience
UX is key when it comes to getting attendees to your event. Therefore, try to be consistent with the style of the Website, the Emails and all the channels you use to promote the event. This includes the type of images, the tone, the fonts and that all this manages to convey the essence of your event.
2 Pick a Short, Attractive and Direct Subject
Use a Subject that you know will grab the attention of your Subscribers. It has to be a concise, informative message that is easily distinguishable from an advertisement or any irrelevant content.
3 Include a strong value proposition
Make it clear why your Subscriber should attend the meeting. What is the benefit for him? What will you learn? Who will be the speakers? Will you get a certificate for attending? All these data will increase your motivation to attend without any doubt.
4 Incorporate testimonials that support your speech
Take into account previous broadcasts and include the criticisms of recognized experts, participants or the number of attendees that you have managed to summon. Let others convince your Subscribers that this is the best event!
5 Don't forget the details
Now it is clear to the user that they have to attend the event because they would not want to miss out on all the benefits it will offer them. It only remains for you to obtain the data so that you can do it.Don't let him down! Explain concisely but very clearly everything your potential assistant needs to know. Where is? What time? How do you sign up? What are the ways to get there? Will you receive an Email with further instructions? Is it a free event? Do you need an access URL?
6 Use Social Media buttons
As always, the best way to use Marketing channels is by combining them. So, don't forget to include the Social Media buttons in your pieces so that your Subscribers can share the event. Multiply the reach of your Campaigns!
7 Think an infallible Call to Action
Your potential assistant is already convinced to participate; you've heard from other people that it will really pay off, and you have all the data to do it right.
It's CTA time! This step is crucial in the outcome of your entire strategy. The Call to Action can be a link, a button or a banner. The important thing is that it is in the right place, that the action to which it calls is extremely clear, that it mentions an urgent period of time and that it truly attracts the attention of the person reading the piece.
The power of metrics
The event has finished, you have already sent all your Emails, but your work has not finished yet. It's time to evaluate the performance of your Campaigns. The success of an event not only depends on the organization or the quality of the speakers, but also on the audience. So, put all these tips into practice and make your next event a sure success!