Email Marketing Frequency: 2020 Best Practices
Email marketing has been considered the most efficient way of reaching out directly to the potential audience, nurturing leads, and converting the prospects to loyal customers. It has successfully surpassed all the other marketing channels. When it comes to doing email marketing, there are many factors that need to be addressed. However, the most important of all is the frequency of email: how frequently should an email marketer address his audience.
Marketers are concerned if their email marketing frequency is right or not, as this greatly impacts building an impression. As if you send more than the required emails, you may end up being declared as a spammer, and even you will annoy your loyal subscribers, and they will start unsubscribing to you. On the contrary, if your send emails for less than the required time, you may end up beingforgotten by your subscribers. You need to find a balanced spot where you neither annoy your subscribers nor get overlooked.
If you are new to email marketing, you will surely not waste your email list that you have built with utmost struggle, especially when you own the most loyal people in your email list. That's why the CBT mass email sender is here to guide you through your entire email marketing funnel. Let's dive into the detail about how frequently you are required to send emails to your prospects.
Email marketing frequency
Email marketing is a very effective marketing strategy to market your product and service. Email marketing frequency determines how often you can send emails to your prospects. Should you send your marketing campaign once a day, once a week, or once a month?
Email marketing frequency has a great impact on the success of your business marketing campaign. Sending emails in the right frequency can bring about amazing results, and on the other hand, not observing the frequency can also cause great harm.
The frequency of sending email depends on the individual subscriber. When people opt-in to receiving your email campaign, you should ask them what kinds of emails they want in their mailbox from you and how frequently they expect to hear from you. This helps a long way to craft your email frequency strategy. You need to build multiple segmented lists and treat your audience according to the preferences.
To know how effective your email frequency strategy, you need to look at the open rate, click rate, and conversion rate, and you can compare it with your competitor to know what works the best. The response of your audience can better help you in this regard.
Best practices
Following are some best practices that must be considered while doing email marketing.
Know your marketing goal
Before sending any marketing campaign, you should be clear about your marketing goal as it has a great impact on how frequently you should send emails to your subscribers. However, the average frequency is to send at least one email per week. In another case, your email list may forget about you, stop engaging with you, resulting in a drop in your conversion rates. The ideal point is to send one to 2 emails in a week.
If you send emails like once a month, you are going to lose your subscribers. If you start sending an email every day or every second day, you will annoy your subscribers. They will not even bother to open your emails as they are very busy with their routine. Flooding your email in your subscriber's mailbox may cause them to mark you as spam or unsubscribe you.
You also need to know the frequency of the purchases that your customer makes. Know the time gap between two purchases and send them an email when they are most expected to make a new purchase to update them about your latest trends.
Segment your audience
All of the people who have subscribed to you are not the same. First, you need to understand their individuality and own individual choices in every aspect of their life, including how frequentlythey want to hear from you. A housewife may welcome more emails than a working woman, and the same goes with other aspects of life.
You need to segment your list on the basis of priority set by your audience related to the frequency of receiving emails while opting-in to your emails.
Study your competitors' average number of emails
Learn from the experience of others. Check your competitors they how frequently do they send their email marketing campaigns. This can give you a great idea about the requirements of your industry. Moreover, from their statistics, you can also analyze the success rate.
Deliver value to your customers
Whenever you send an email to your subscriber, you must make sure that they must find something really valuable when they open your email. Don't waste your subscribers' time by beating about the bush to be at the top of their mailbox. Provide them with value to have you at the top of their mind rather than at the top of the mailbox.
Test your email frequency
The best way to find out the optimum frequency for the type of business you run and the kind of audience you own is to do A/B testing. You need to launch multiple email marketing campaigns on your segmented email lists and send each different list, campaigns according to the audience's frequency.
So, take A/B testing of your marketing campaign and observe the statistics that you obtain. These statistics will help you launch an effective email marketing campaign in the future.
Final words
Discussed above are some tips that you should keep in mind while crafting an email marketing campaign for your business. If you need any further help, you can also contactthe CBT mass email sender.