Email Marketing Calendar
Email marketing's success lies in consistency and in delivering the intended content to the target audience at the perfect time. To achieve the optimum results, how can an email marketer craft and schedule effective email marketing. The answer is that an email marketing calendar is very important to decide when to send which campaign to get the most out of it. A calendar is an essential tool that helps plan and organize the email delivery dates to keep the marketing strategy on the right track.
Email Marketing Calendar
Before considering the important steps involved in creating a calendar and scheduling any email marketing campaign, email marketing does not start with writing the email content. It starts with planning. Planning about the whole campaign. When to write the content, when to send emails etc., are all part of a marketing plan that is done in advance. Email marketing calendars keep the whole schedule to guide the next step. It helps the entire team to know who is doing what and when.
If you have not yet planned your whole email marketing strategy, you should do it immediately, as neglecting it would end up leaving you overwhelmed with coming deadlines.
If you want to know how your email marketing calendar should perform, CBT mass email senderprovides you with amazing calendar templates to start with. When you feel comfortable with any template, you can use it in your campaign to schedule your events.
Benefits of an email marketing calendar
To encourage you to use the email marketing calendar. Let's dive into some of the benefits that you don't know. The pros of planning and scheduling your strategy are listed below.
High-quality content
When you set up your plan using a calendar, you give each an appropriate time and try to accomplish it within the deadline. This allocates due time to each process and maintains the quality of content produced in the whole strategy.
Entertain your audience with the most relevant and quality content that they expect from you.
Better impact on an audience
Planning your email efficiently means giving proper time to your every step, which provides you with a better opportunity to impact your customer positively. This gives you a way to provide an appropriate time to attract and engage your audience.
Team productivity
The email marketing calendar not only benefits the brand-customer relationship but also boosts the productivity of your team. In the email marketing calendar, all the responsibilities are allocated to the master in doing so. This ensures that everyone performs the assigned task in the best possible manner.
Meeting the deadlines
Planning the campaign through the marketing calendar helps the marketing team to accomplish the tasks on time. This ensures the smooth running of the marketing campaign. You can increase the chances of meeting the deadline with quality work.
Efficient usage of your content
This can help you make better use of your previous content that you have not sent to your new subscribers. You can re-use your old message with new customers.
Tackling emergency
Emergencies are a part of life. In case you face some issue with your email marketing, you cannot prevent it but minimize the loss that otherwise might prove serious.
Develop an email calendar
Determines the owner of each email
The first step to consider while scheduling an email marketing calendar is determining who owns each email to send. The email owner's responsibilities include writing email copy and subject line, collaborating with the designers for appropriate graphics, and determining the recipient email segmented list.
Decide email theme
The next step is to decide what would be the theme of your email, email topics. Are you writing an email copy for a product launch, some newsletter, informing about an upcoming event, or offering some discount coupon? You can work with your team to decide the topic or theme for your email. You can also send them email campaigns for the new arrival launch.
You need to decide the number of emails you are going to send through the campaign. In other words, the number of prospects that you will target in your campaign. You also need to decide how many emails you are going to send to each prospect. You need to be careful as sending too many emails may declare you to be spam.
Decide your target email segment
To send targeted emails to your prospects, you need to segment your email list and send each segment the email campaign that best suits the subscribers' interest in that particular list. So, you need to decide which email you are going to send to which list.
Deciding the goal of your campaign is very important to see if your campaign has been successful in achieving those goals or not. Do you want to sell your product or want to build your brand identity and engagement?
You can check the statistics to determine the success of your email marketing campaign.
Craft attractive subject line
The next step is to write an impressive subject line to get the most open rates. It is the subject line that lets the recipients of your mail decide whether to open your mail or not. By understanding your audience, you can better understand the type of subject line that can get you maximum open rate. Using emotional appeal and creating curiosity playsa very impressive role in this regard.
Email content
After crafting the subject line, your next step must be to decide your content. Which images, graphics, or links can convey your message most appropriately should be a part of your email content. Relevancy is the key here.
Date and time to send
After crafting the email content, you should figure out which date and time suit your brand's best to send emails to your target. The best hours and dates vary from business to business. So, what works best for others might not work for you. That's why you need to figure it out.
Keep up with your campaign status
Being a manager of your email campaign, you should keep yourself updated about your campaign's status, progress, and team's efficiency working on it.
A/B testing of your campaign
To check your email's efficiency, you can craft more than one subject line to test which works the best, and you can send the best subject line and content to the rest of your audience to get the most out of it.