Coupons in Email Marketing – A Great Opportunity Not to Be Missed
Although much has been written about the decline of email communications in the face of pressure from social media, the truth is that email continues to enjoy wide acceptance among users and even has qualities that make it more suitable in some situations. Email marketing continues to be an efficient and direct method of instantly communicating with a community of customers. Email marketing tools allow in-depth analysis of results and reduce dependency on other providers who can abuse your position at any time. There are many businesses that owe their success to the use of email marketing. We can look at companies such as daily deals websites, private stores and even social networks themselves generate part of their traffic and engagement from email communications, as is the case with Twitter or LinkedIn.
What is decisive is the method, strategy and tools to be successful in email marketing. In addition to a correct segmentation of the database, choosing the right timing, personalizing the message and carrying out continuous tests, the use of coupons or promotional codes can increase the sales generated by email up to 50%. Investing in the creation and maintenance of a good database of email contacts is undoubtedly a good idea since in the medium term it gives the company the possibility of generating an immediate impact at the ideal moments.
The possibility of obtaining discounts on products and services at any time of the year has meant that consumers do not have to wait for sales periods to get better prices. Now companies offer attractive discount coupons that favor the purchase decision. The best way to send discount coupons to your clients is through email marketing campaigns because combining them with promotional marketing will allow you, as long as the promotion is attractive, that users convert to purchase, advertise your brand and refer to friends and family, giving you the opportunity to reach a greater number of people. In addition, another advantage is that offering your customers these promotions feel special and you will have the opportunity to retain them.
It is recommended that you use this sales tactic in periods of lower consumption to reactivate sales in your company. Promotional emails that include a coupon or discount increase your profits by 48% compared to other shipments, increasing the click-through rate by 34% and the open rate by 14%.
Here are some tips to improve the user experience when receiving a shipment that combines email marketing and discount coupons:
Message Subject. Make the discount you give clear in the line of the message and accompany it with a phrase that encourages the opening of the email. The subject must be limited to the real discount, do not mention the word free or discounts that do not adapt to the promotion you are launching because your user could otherwise feel cheated.
Opening emails from mobile devices. Think that many shipments are opened from the mobile, if you offer a coupon go further and make it easier for the recipient to use it. If the coupon is redeemable online, use a discount code, that is, a combination of numbers and letters that the customer can enter in the purchase process. But if, on the contrary, the coupon has to be redeemed in a physical establishment, make its design optimized to be displayed from any mobile device and add the print option.
Holidays. During holiday periods we are more willing to spend, therefore it is a good time for you to send your shipments with interesting discounts that encourage purchase.
Make attractive designs. Customize your shipments and make designs that attract attention and are creative, you must ensure that at first glance the user can identify your brand, your products and services and the discount you offer.
Encourage interaction. Include countdowns to get an offer, number of people who have bought it, cross out the price before the promotion. Thus, your subscriber will feel the need to get hold of that offer before it runs out.
Choose the best day to send: The day and time you send your email largely determines the results of your sending. Set a starting point based on your target audience and analyze the statistics to see how your open and click-through rates vary.