B2C Email Marketing Tips: Let's Make Your Emails a Bestseller
When you try to provide your customers with the best experience, you consider factors like decreasing the wait hours, creating friendly customer support, personalizing content, and building a very interactive website. Have you ever considered optimizing a B2C email marketing campaign?
Emails are considered to be very effective for B2C marketing. Millions of emails are sent each day for marketing purposes and are incredible money-making assets that increase revenue.
The better your B2C email marketing strategy would be optimized, the successful your email campaign would be. Email marketing accounts for more than 30% of the B2C revenue.
B2C email marketing
Email is different from other B2C communication methods. This is the only method to personalize your message using their name on their devices with a notification on the arrival of each message.
There is no other such method out there in the market. For each 1 dollar that a consumer spends on email marketing, a revenue of almost 44 dollars can be generated. However, many people don't know how to use email marketing to yield fruitful results effectively. According to customer experience, email practices can be classified into two areas.
• How emails are created
• How email is sent.
This article aims to break down the best B2C email marketing practices that you should have on your radar to make your emails a bestseller. Following are some actionable tactics that you can implement to boost sales by improving your customer's experience.
1. Make it personal
Modern technology has made it possible for email marketers to tailor their customers' needs by engaging them through their content. Personalization can be very simple that involves using the name of a customer or can involve the products that the customer is more likely to purchase according to their interest. Personalization not only enhances the return on investment of the marketing campaign but also improves the brand-customer relationship.
2. Optimize content
The quality of your email content is very important. The subject line of your email must be compelling enough to get open. Because it is the first thing that your audience will read on receiving your email, and it is the deciding factor whether to open the email or not. So, it must be optimized well. The addition of even an emoji has been seen to be improving the email open rate to much extent.
You have a well-crafted subject line, and your audience has opened up your email. Now, the factor that determines your email campaign's success is the content written within the email. The use of words, design, colors, and proper CTA. The color and font of even your CTA impact the psychology of your prospect. How well you craft your email defines how you can prove to be a best seller.
3. Build email lists
You have personalized your emails and also optimized the content. The next step is to focus on how you deliver your emails. Every email marketer constructs the email lists of its target audience. An email list is a helpful resource that plays a role in building up brand awareness, boosting sales, and generating more revenue. However, you must be thinking about how you can create your email list.
The only rule is not to buy a list because such a list won't contain your target audience. Build up your email list organically by targeting your website's visitors and by asking them to subscribe to you. You can create your list. This is how you will include only those people on the list who really want to listen from you. More relevant your audience would be, more will be your conversions and hence more ROI.
4. Scrutinize and segment your list
You send emails to a large list. There is a probability that not all of your email recipients will open the email. There will still be many emails with no opens. It is because some of your recipients are not interested in listening to you. You need to scrutinize your email list and remove those who don't open your emails to improve your ROI.
Your emails' open and click rate tell you who should be on the email list and removed.
Moreover, you can also build up segmented email lists, with each list having people with some similarity based on demographics or other interests. This is how you can design separate campaigns for different lists by creating content according to the target audience. If your emails are still not getting a good open rate. You need to re-optimize your content. You need to do A/B testing of your emails to check the efficiency.
However, some people don't like their mailbox bombarded up with emails. So, your emails must have an option of unsubscribing to save your emails from getting into the spam folder.
5. Use reliable email sender
You are done with all the above points. Still, you are facing issues with the reliability of email of sending time issue. You can hire the services of some reputable email-sender company, which serves to send your email to your prospects. You can work with CBT mass email sender who provides support to its clients for sending emails.
6. Automated emails
Nurture your customers and enhance the customer value by sending them the content they want to form you. For making any B2C marketing effective, the importance of automated emails cannot be ignored.
Like if someone has subscribed to you, automate an email welcoming them. You can also provide them with some discount code through automated emails for making purchases.
If someone has abandoned the cart, you can send them an email informing them to continue placing the order. You can also sendan automated email providing them with free shipping. These are event trigger automated emails.
7. Mobile friendly
Many people prefer to open their mailbox during leisure hours through their cell phones so, make sure that your email should be optimized well for mobile phones.
Final words
Email is an incredible way to connect businesses with their customer. If email marketing is done right, it can generate great revenue and ensure the best customer experience.