Are you overthinking your email marketing?
Did you know that more than 200 billion emails are sent around the world every day? Yet despite the volume, only about 20% of emails manage to attract the attention of target customers enough to be read. And even fewer emails read lead to actionable results, like clicking or making a purchase. With these statistics, it is clear that effective email marketing is among the most powerful marketing tools. But for email campaigns to produce a desirable return on investment, you need to equip them with all the advantages you can to gain an advantage over the myriad of messages that readers are bombarded with on a daily basis.
If your email marketing campaign is not yielding desirable results, here are some simple and straightforward tips to facilitate your search for an effective email marketing campaign.
Evaluate your process
Keep in mind that while working towards email marketing campaign, the process is important, including the timing and frequency of emails, just to mention a few key factors.As you implement or reevaluate your process, having clear goals is vital. For example, emails aimed at building brand awareness are said to work if the open rate is impressive, while emails aimed at driving sales will only be considered successful if they generate quality leads and increase sales revenue.
When sending emails, you need to understand your target audience and how the time and content delivered affects their reactions. While it may take some time to figure it all out, it's worth every minute you spend developing a process that delivers rather than investing in campaigns that only consume your precious resources.
Review the subject line
A boring subject line is one of the fastest ways to lose interest in your target. While crafting the subject line, be creative enough to not only grab your target's attention, but also prompt them to open and read the content of the email. A curious question is more effective than a generic "monthly newsletter" subject line (users aren't too interested in how your business is doing, they want to read about what's in store for them). Since different demographics react differently to different messages, understanding your target market and tailoring custom subject lines can help you quickly power your campaigns.
Check the content
You've probably embraced videos and GIFs, but how effective are they? Well, while a video or GIF mix removes boring blocks of text, you could be hitting a wall with irrelevant or irrelevant content. With the interest of your target audience in mind, always make sure that your content offers value rather than just selling.
Address the issues your specific audience encounters with content that helps them make informed purchasing decisions. You will find that this is much more effective than bombarding them with promotional material that only shows how sold your campaigns are. When creating content, using some humor can be helpful, but be sure to steer clear of controversial humor or jokes stemming from political or religious views, as this can quickly disconnect many readers.
Consider UX
As mobile devices continue to grow in popularity, you need to keep user experience (UX) in mind at all times. Make sure your emails are readable on all kinds of devices; Regardless of the size and resolution of users' screen, their emails should be accessible without affecting their visibility. From videos and images to text, making sure your emails work on all types of mobile devices will ensure that they aren't deleted the moment they hit the targets' mailbox.
Cross promotion
As you work towards a long-lasting and effective email marketing campaign, cross-promotion is key. For example, you can enjoy a wide reach using social media platforms. Plus, with creative promotions like coupons and discounts that can only be taken once a user signs up to your email list, you can quickly build a list of interested users who are more likely to become active customers.
As you work to boost your email marketing campaigns, don't throw your branding efforts out the window. Consistency is important, and as you tailor emails, make sure they exude your brand image and voice. With these simple tips, you can comfortably re-evaluate your email marketing campaigns and eliminate poor strategies to improve brand awareness, lead generation, and improved sales revenue.