A Step-By-Step Guide to Launching Your First PPC Campaign
There are a lot of options to market any business. Some options cost time, and some options cost money. When it comes to market your online business, there are two options, you can either do search engine optimization through organic means, but this option costs time. So, vast business holders prefer doing PPC campaigns to yield quick results.
PPC campaign is a very quick method to yield an effective result like help you get more of the relevant traffic, generate a lead, and drives conversions. Among the commercial websites, most clicks go to paid ads and have comparatively more chances to convert the visitor into a customer. To gain traction, the PPC campaign that yields immediate return is preferable over the SEO campaign.
PPC, alongwith creating new customers, helps you re-engage previous customers and hence an effective retention marketing strategy. However, PPC campaigns need more planning because they are complicated.You must be thinking of the ways that how can you launch a pay per click campaign. This article aims to unveil the importance of pay per click marketing campaign for the success of your business.
What is Pay per click campaign?
Pay per click is an advertising model of digital platforms used by the new and comparatively less running businesses to increase their rate of exposure for driving traffic and yield more sales and hence more conversions. In simple words, you can define PPC campaigns as a method of purchasing ads on search engines like Google to gain website traffic.
When you run a PPC campaign, you pay each time your prospect clicks your link. So, you can have an idea of your return on investment. This is what you cannot measure from a traditional advertisement. Facebook ads, Instagram ads, and Google AdWords are the most common types of PPC ads. A lot of factors that play a role in ensuring the success of PPC campaigns.
Set up a PPC campaign
If you are intended to run a PPC campaign for your digital business's marketing for the first time, you need to follow these steps.
• Identify your goals
• Choose your target audience
• Set a budget
• Search keywords
• Mention negative keywords
• Bid on Keywords
• Set up a keyword campaign
• Write optimized ad copy
• Create attractive landing pages
• Monitor your result
Identify your goals
You must define your goals before starting running any campaign. Your goal might be to increase your product's sales, get the audience to subscribe to you,or let them inquire from you. Before taking a risk on money during the campaign, define your goal to provide a clear way to return on investment.
Choose your target audience
After identifying your goal, you need to choose the target audience for you. It helps you create content that your target audience is interested in. it also saves your budget from getting wasted on an irrelevant audience.
Define your budget
The next step involves the decision ofhow much you can afford to achieve your particular marketing goals. You cannot start with some minimum budget to test the effectiveness of a campaign and then increase the funding as there is no such mechanism.
Searchyour keyword list
PPC ad campaigns make use of relevant keywords. The selection of appropriate keywords is very crucial to the success of your marketing campaign. You can search your relevant keywords with high search volume, less competition, and less CPC value through online tools like Google AdWords keyword planner, Neilpatel keyword search, etc.
Mention negative keywords
To draw the effectiveness out of your campaign, you need to mention negative keywords. The keywords with which you don't want to get searched. For example, you sell the best ice-cream in the town, you may appear in the SERP of a user searching for the best ice-cream recipe. In such a case, you would have to pay for a wasted click that will not generate a lead.
Bid on keywords
PPC works on the auction principle when you chose some keyword to bid on. This might raise your budget and might prove expensive on your part due to heavy competition on some specific keyword. You need to bid on some keyword with comparatively less competition to generate revenue through your campaign without spending a lot on your campaign.
Set up different campaigns
If you are targeting more than one keyword, then set up different campaigns for different keywords. This can help you find the keyword that generates the most effective results for your marketing campaign.
Write optimized ad copy
Your prospects enter the keyword in their search bar related to the type of product or services they want. So, don't try to get creative when writing the ad copy. Use the common phrases that people most commonly used. Your ad content must be engaging and must invite your prospect to take action. For this, you must add keywords in your ad content and especially in headings. You must tell the plus points of your product to let your audience buy it.
Create attractive landing pages
Yourad must not direct your prospective audience to the home page of your website. Instead, you should refer your audience to some very attractive landing page that might be some product page if you are selling some product. If you offer some service, lead your customer to some page telling the benefits of your services and some call to action for further steps.
Monitor your result
Lastly, you need to track your results to check the efficiency of your campaign. This is essential for figuring out which keyword is doing the best work and increasing your return on investment.
Final words
This is how you can set up your PPC campaign step by step, starting from defining your goal and ending at driving conversions through your product or service. If you want to create and grow your email list in no time through a PPC campaign, you can seek help from the CBT mass email sender
.