8 Quickest Ways to Build an Email List from Zero
Email is an incredibly powerful marketing tool. Even after many years of email marketing practice, specialists come up with new tricks on how to effectively and beautifully create a newsletter in order to receive even greater benefits. However, the techniques you have mastered are useless if there are no subscribers. Fortunately, building a mailing list is not a difficult process if you are familiar with the basic principles.
Email mailing to databases - where to start looking for subscribers?
It is wise to look for gold where it may lie
Let's think about it: where would it be easy to find followers? Maybe in your offline store? Or do you own an online business built around a single site? Building a mailing list is no big deal when there is a place where many people can subscribe.
Offline list creation
Have store employees invite shoppers to subscribe to the email newsletter. Place a questionnaire box at the checkout and place flyers next to it - so customers will understand what the email will be about. To motivate customers to subscribe, offer them a discount coupon for their next purchase. Of course, the questionnaires for filling should be available to those who have not bought anything yet, but want to subscribe. While this voluntary offline subscription seems like a long process, it can be of immense benefit.
Create a list online
You can find many potential subscribers on your site. Rule number one: place a simple questionnaire on each page of the site so that users do not have to puzzle over where you subscribe to news. If you do not want to post the entire questionnaire, the button "Subscribe to the newsletter", which leads to the subscription page, is enough.
In both cases, if things don't work out, add motivation. A one-time 5-10% discount or a gift to new subscribers will not ruin you, but it can spark a spark of interest in passive customers.
By the way, have you already set up to automatically send a welcome email to new subscribers? In this letter, you can thank for the subscription, tell about your product, give answers to frequently asked questions. Set up sending once and it will always work. Automation of mailings will help you with this, we will tell you everything inside and out in this article.
Next, switch to smaller sources
Today everyone scans messages and surfs the Internet from smartphones. It will be useful for you to optimize your site for mobile devices in order to add more mobile users to the database. About how the Internet is becoming mobile, how an email marketer can fit into this trend, and what a responsive email campaign should be like.
There are also social networks to attract subscribers: Twitter, Facebook and others. You can post a subscription form directly on the company's official Facebook page or tweet a link to a subscription landing page. Social media provides more targeted traffic as your social media followers are already interested in your brand.
Develop your own ways to attract subscribers
Creativity in the right direction is good for both you and your customers. The flight of imagination in this direction is not limited. Who said building an email list couldn't be a creative process?
There are people who have achieved success by sending ordinary paper letters. One subscriber buys $ 948 worth of goods and services during its life cycle - at least in the advanced technology niche. It turns out that huge benefits can be derived from ordinary mail, which is expensive at first glance. Is it paradoxical? Yes, but very profitable.
Send out welcome letters
They are also called welcome emails. These should be sent immediately after subscribing to the newsletter. A welcome letter can be one or several (series).The purpose of the welcome letter is to get to know the subscriber, to turn the subscriber into a client.
Here are the functions it performs:
- Build the trust of the subscriber, establish contact.
- Find out who he is, what he is interested in, how he reacts to the newsletter.
- Close objections and answer questions.
- To motivate a person to purchase a product or service, to become a regular reader.
- Show the benefits of working with you.
The openness and readability of the first letters is always high. So, don't miss the moment - think carefully and design your newsletter to make a good first impression.
Encouragement
With rewards, things are not as simple as they seem.
Subscription bonuses are considered the best practice in email marketing. However, research by marketingcharts.com found that "B2B marketers are more successful at promoting subscriptions with 'incentive' signups, and B2C marketers are more successful with signups without bonuses."
In other words, regular customers are less likely to fall for promotional gifts, and businesses are more likely to sign up for a small reward.
Be that as it may, "goodies" remain a great way to show customers that you are interested in them.
You don't have to reinvent the wheel to get more followers. Time and practice tried and tested methods usually work better, but feel free to experiment and add new subscription channels for even better results.
Newsletters, announcements and invitations
Tell subscribers about what's going on in the company. This is important because this will keep them informed and receive feedback on time.The goal is to inform about important events.
Share valuable info content
The backbone of any email marketing strategy. Without useful information, the newsletter will simply have no value to the recipients.The goal is to build trust with the client.The task is to give useful information that can help a person in some way.The newsletter shouldn't be too long and drawn out, don't try to stuff everything into it at once. If there is a lot of content, it is better to divide it into several letters and give it out in portions. This makes the newsletter more likely to be read to the end.
And remember that the materials should be as clear as possible. A person will not re-read the letter several times in order to understand the meaning of what has been written, he will simply close it.