7 Inexcusable Errors in Email Marketing
You may have received an email asking yourself, 'Wait, where did this come from? Did I sign up for this myself? "I can’t remember applying." All that mail is most often fake and it usually happens that a company or a person behind it all, works from the shadows.The purpose of a marketing authorization is to gain access to your database. That way you can communicate with your customers, and this is even more effective for them when they get in touch with the people they expect to address. When they cheat the system, they will do even worse to you and your company.
Branded emails and newsletters are an important aspect of an organization's success. There are certain rules about how you should design your emails when communicating with your co-workers and clients. These "tricks" can actually get you in trouble and jeopardize your business.There is no arguing that man is a creature that is prone to error. And the fact how often customers make mistakes in Internet marketing is a vivid confirmation of this. Today we want to draw your attention to the most banal and common mistakes that customers around the world continue to make, day after day, while losing a decent chunk of the profit cake.
1. SEO, SEO only, and nothing but SEO!
Building a strategy for promoting your resource based solely on traffic from search engines is fundamentally wrong. And the recent surprises from the new Google algorithm, another reason to think that high positions are not a guarantee of stable success. And so that even in case of sudden shocks, as a result of which your site from the TOP-3 falls below the first hundred, you can remain calm, you need to add tools such as contextual advertising, e-mail marketing, SMM, content to your promotion strategy. marketing and other tools (see this infographic for more details).
Advice: Naturally, here you should not go to the other extreme - to do everything, even if SMM for your company is clearly a waste of money. That is why it is so important to thoughtfully and judiciously plan your marketing strategy in order to focus only on what will bring the result: growth in sales, popularity or image of your company.
2. Email Marketing = Spam
We have talked more than once about how important the newsletter is for converting a visitor into a customer. But many, for some reason, still live with the stereotype that mailing is by all means spam. Therefore, either they completely abandon this tool, or they begin to send letters almost every day to everyone in a row, even to those who did not give their consent, while carrying out a real act of spam!
Advice: E-mail marketing will only start to bring results when implemented correctly.
3. Round the clock, every day we twist the context!
A competent contextual advertising strategy deserves a separate article. When launching context, think about your target audience. When are they most likely to look for your product / service? What day? What requests? What time of the year? What exactly does the consumer want to hear from you?
Advice: The more detailed you set up a contextual advertising campaign, the higher your chances of attracting the maximum number of targeted visitors that will provide you with a conversion.
4. Banners, music, and other stuff on your site! And more!
If the site is replete with flashy banners and other elements that distract from the target action, it is unlikely that your site will bring at least some fraction of profit. Rather, on the contrary - sudden music, intrusive ads and other noises will only annoy the user.
Advice: Minimalism and simplicity are our everything. Concentrate visitors' attention on the really important points: products, portfolio, shopping cart and other selling elements.
5. SERM = cloning and meritorious odes
We wrote one good review about the company, and let's reproduce it on all available resources. And then we wonder why this online reputation management brings only negative results. Yes, because all the reviews on the sites should be different, and as sincere as possible, otherwise you will easily give out a decoy in yourself.
Advice: SERMs are thin. For example, studies have shown that trust is generated by just those companies about which there are not only positive reviews, but also negative ones. But you also need to do something with negative reviews, especially if they were written by a real client, not a competitor or a troll.
6. Landing Page? No, have not heard!
Not everything can be sold from the homepage. It often makes sense to create a separate Landing Page to promote a certain type of product or service. To arrange it so that the visitor does not have contradictions and ambiguities, and he immediately wants to order what he was looking for, from you.
7. But we will save on the contractor!
No matter how much we want to have everything, while not giving anything away, this will not work. The Internet is teeming with charlatans and amateurs who, with their unprofessionalism, will only ruin your site, almost the company as a whole, as a result of which attempts to order "cheaper" will cost you serious damage, and not only financial.
Takeaway: Online marketing just looks easy. In fact, it hides many pitfalls and nuances that only professionals can cope with. Therefore, we advise you not to fill extra bumps where others have long reaped the benefits of growth and profits, and turn to specialists.