7 Free Resources to Create Professional Email Newsletters
Newsletters are one of the basic tools for communicating with existing and potential customers. Is it worth the time and effort spent to create such a communication mechanism? In short - yes. For longer, the benefits are explained in this blog post.
Communicate with customers
Because e-commerce companies often do not have the opportunity to see their customers face to face, sending a newsletter is one way to open a channel for regular communication. With a newsletter you can inform consumers about new products and provide information that can be useful for the everyday life of consumers.
"It's important to connect with customers on multiple points, and email is a great way to reach a large number of people. "Such reporting is effective, efficient, and easy to personalize based on specific target audiences," said Margaret Hamner, Senior Marketing Manager for Email Marketing at MailChimp.
Improve loyalty
Creating and sending a newsletter may seem like a lot of time and energy, but also valuable resources at the expense of sales and other types of marketing. But such notifications can be a great part of incorporating your sales and marketing strategy. In the long run, newsletters can save time, but also build customer loyalty to your brand.
Email marketing is a great way to gain customer loyalty. It is a great tool for keeping customers happy and informed. "Companies save a lot of time by doing email campaigns, because sending emails takes very little time, giving employees more flexibility at work," said Isabel Kurbat, co-owner of Mailpro.
Determine your visibility
One of the most important benefits of a newsletter is that it puts you and your company as a priority of your customers' minds.
The Newsletter can help you position yourself as an expert or your brand as a useful resource if you regularly offer valuable content to the people on your list. If you show up regularly, you remind people that you are there.
Visibility is key to influencing potential consumer purchasing decisions.
"The newsletter is a great way to stay in touch with your customers and first think about when they want to place an order, so that your company can be the one where the order will be made. "The visibility that your newsletter provides will eventually lead to increased sales," said copywriter Susan Green.
Build your brand
When designing and composing a newsletter, it is important to consider how it will contribute to your brand identity. When you do that, there will be a kind of easy connection between all the materials you create to promote your brand.
"Every newsletter should have a polished, professional impression that maintains the personal and connection with your brand. No training or expensive tools are required to accomplish this. "Focus on clearly conveying the benefits to the consumer and use the devices you already own," advises Hamner of MailChimp.
Over time, you will need to evaluate how your newsletter works and whether it meets the needs of your customers and your brand.
"It is important to measure engagement and interests to determine which content is most relevant to your audience. This can be done by organizing content topics in different blocks and linking to additional information like a specific product, page or article on your blog. "Connecting information by clicking on specific interests can then be easily gathered and help determine what content should be sent to certain clients in the future."
Develop personal relationships
One way to avoid deleting such newsletters is to personalize them. When addressing customers directly and offering them information created specifically for them, your reporting will look less like marketing and more like personalized communication.
"People want to get personalized newsletters. It's a great way to show your customers that you care about each and every one of them. "Also, personalizing your newsletter increases your chances of not going into spam folders," said Kurbat of Mailpro.
It is in your interest, but it is also in the interest of your customers.
The following7FREE resources will help you to create professional e-mail newsletters:
1. HubSpot's Email Newsletter Tool
This tool is used for easier connection with all subscribers. By sending emails, the subscribers will be up to date with all the news, promotions, information that may be of interest to them. Then, by analysing your e-mail campaign, you will be able to make a selection of content depending on the information received from those subscribers.
2. Sonata by Web Canopy Studio
If you are a user of the HubSpot platform, you will be able to access Sonata – e-mail template by Web Canopy Studio. If you are looking to promote certain information, then here you will find the free newsletter template. You will be able to customize many components of the template.
3. ZURB Ink
ZURB offers five responsive email templates for free. It is useful because you are able to customize your layout and can also see how every template looks on different email clients, by checking out screenshots from each template's email client tests, which are all on available the site. It is important to know that when you choose a template, then you can use HubSpot’s free email marketing software to create your message and send the newsletter out your subscribers.
4. Benchmark
Through Benchmark you can also create email newsletters. They also offer free access to a variety of good quality templates. Benchmark is free for up to 2,000 subscribers, and allows sending a maximum of 14,000 emails per month.
5. Mailchimp
Created in 2001, Mailchimp is an American marketing automation platform and email marketing service. Mailchimp offers free 10.000 mails per month for maximum 2.000 subscribers
6. Pook by Litmus
Pook: Newsletter is a suite of templates from Litmus. Here you will find free, modern, reliable graphicnewsletter templates. The only requirement in order to access free templates, is to create a Litmus account with your e-mail address.
7. 99 designs
Founded in 2008, 99designs is an online freelanceplatform community and collaboration platform for designers and small businesses. Recently, they released 45 free email templates that can be very useful for newsletters and other promotional materials.