5 Social Media Marketing Mistakes to Avoid
Social media marketing is a major link in the overall digital marketing. As many as 82% of marketing managers around the world believe that social networks are the main tool in modern marketing.When we already use social media to the maximum for all needs, it is good for them to contribute to the promotion of what you do. Social networks can bring great benefits and increase customer and sales. However, if you do not have good results so far, you are probably making one of the following 5 biggest mistakes in social media marketing:
1. The whole focus is on your company and your product
Your business needs to solve someone else's problem. All of us who have our own businesses are in love with our products and services. And sometimes we just talk about them. But the truth is that these products and services are just a tool and a tool to solve someone's problem and need.
Always promote the solution you offer and the problem you solve, not the product or service you are selling. If you only focus on the product, it may not lead to long term results.
2. Isolate social networks from the rest of the overall marketing
Social media marketing should be just one component of your company's broader marketing strategy. Isolated in itself, will not bring the desired results. Whenever you make a marketing strategy, every part of it should lead to a bigger goal, whether it is increasing your brand awareness, increasing sales, or increasing the trust of your customers.Practically this would mean linking your Facebook page to your web site, for example. Put an action button that from a Facebook post will lead to a page on your web site.
3. Ignore statistics
What works for one business does not have to work for another. Copying a strategy from someone else, even a successful business, is not a good choice. Maybe your market is different. Social networks offer a wide range of information and statistics on how users respond to your posts and posts.
Find the population that your posts have the most impact on and that you have the most feedback from. See in the statistics which type of posts you have the best feedback. See at what time of day and which days the range is greatest.
4. You misjudge the audience
This is related to the previous one. The most important thing is to know your average buyer or customer precisely. Make an ID for him / her. How old is she? What region is he from? What education does he have? What are his / her favorite movies? What questions are most important to him / her? You need to know your average customer in more detail.
Today with the internet, we can all do at least a little research without spending a lot of money. Guessing and judging by the sleeve often lead to failure. Define your average buyer today! Start by clicking on the INSIGHTS tab on your Facebook fan page. Other social networks have similar statistics.
5. You are spamming your audience
UNFOLLOW is today one of the most commonly used buttons on social networks. It helps us to filter things that do not interest us or bother us. However, sometimes even if your audience is interested in your brand and respects your work, they may click unfollow or unsubscribe on your page. Maybe the reason is that you publish 5 times a day, or you publish the same things over and over again.
Statistics can help you here too. Investigate the degree of tolerance of your audience. What is the optimal number of posts. For some it is once a day, for others 3 times a week, etc.You can also refresh your campaigns. Give them a new design and a new narrative. Today, things in the digital world are changing at a tremendous rate. That is why people quickly get bored when they see the same things over and over again.