5 Reasons Not to Use a Normal Client to Create Your Newsletter
You've been creating unique content for a long time and sending it to your email subscriber base, but your email open rates and clicks are decreasing week after week?In this article, you will learn 5 main reasons why you should strive for high and sustainable performance.
1. Lack of personalization
People want personalized content. They have no desire to understand dozens and hundreds of uninteresting messages. Knowing your target audience will help you give them what they want. Insufficiently personalized email campaigns - one of the reasons for email openings is declining and subscribers leave you.
2. Lack of optimization for a mobile device.
The audience that reads your content today is most likely different from what it was 3 years ago. Indeed, in 2013, more than 50% of all emails were opened on mobile devices, and this trend is only growing. If your newsletter is not responsive to the latest trends, this may be the reason for the drop in Open Rate and CTR. Check what devices your subscribers are.
3. New subscribers don't know what to expect
While old customers are already used to regular newsletters from your brand, new leads don't know what your content is (sometimes they don't even know they've signed up for your newsletter). Don't forget to notify new users what and when to expect from you. This way, they will be ready to receive periodic emails, and your content will not fly to the Spam folder.
4. Subjects of letters
Often, weekly brand emails have similar topics and, as a rule, emails with duplicate names are often sent to the Spam folder. Therefore, you need to animate and test the headers of your emails.
5. Insufficient value
If your newsletter is always dedicated only to new offers and internal company events, then you are missing the point. Every time you send an email to your subscribers and prospects, it should give them something of value.
This could be a tip, a strategy, a tool you used, or other free resources - anything that can help your target audience. If subscribers get real value from the educational content, they will continue to open your emails.
If users don't read your emails ...
... you failed to interest your audience with valuable information, product and favorable terms of service. Reconsider the approach to mailing. Think about what kind of emails you would like to receive on site. Don't try to sell by email at all costs. Use it as one of your channels of interaction with your audience.