3 Reasons Not to Purchase Mailing Lists and Right Ways to Get Subscribers
- Do you want to do email marketing for your business and thinking about buying an email list as, after all, this is the easiest way to get an audience? Email lists usually contain information like the name and email address of the audience and some other basic information like demographics. It may feel like the quickest way to build an email list. It seems very appealing to look for shortcuts to achieve any goal. So, you may think of buying an email list as a shortcut as it is a great idea to launch an email marketing campaign from day one, Right. Actually, Wrong.
- Buying an email list is just a burden on your budget as it is good for nothing. Buying an email list is just a waste of time, money, and effort. It can harm your business more than good.
- Before looking into how purchased email lists can harm your campaign, let's see the two types of email lists, i.e., purchased email lists and rented email lists.
Purchased and rented email lists
A purchased email list is the one that the buyer purchases for use forever. The buyer can have access to the name, email address, and additional information about the user. However, rented email lists are the ones that don't give access to the person who has paid for the rent. The owner of the lists owns the complete control. Instead, he can only use the list for sending emails for a defined time limit.
The companies that offer you the services of sending emails in bulk usually have several email lists, which they claim to be legitimate,helping the organization yield more leads and more conversion. But, this costs you money and that too for nothing in return.
3 reasons why email lists should not be purchased
The main reasons due to which purchasing email lists is not suggested are as follows
Fail to achieve email marketing goals
Have you ever question yourself while thinking of purchasing an email list that "what is the purpose of purchasing an email list?"
Is it just for building a huge email list? Then it's all right to buy one. But, if you are having some business goal and want to market and sell your product. Then, don't go for purchasing email lists. A purchased email list can even put hurdles in achieving your goal.
The reason is the low-qualityemail addresses in the email lists, like the spam emails that can put your email marketing campaign to the blind alley by spamming your campaign. These lists may be were built for some other business, and the people in the list have not permitted your organization to send them the emails. By sending emails to such people, you are actually wasting your efforts on people who are not interested in your email content.
When people receive emails, they are not interested in or are not expecting. They will ignore your email, add you to deny list, and do even worse, reporting your emails as spam. If you send emails to the people who don't want to hear from you, you are actually annoying the people and compelling them to take serious action.
When you get a lot of spam alerts, your sender reputation experiences a downfall. People don't view your content and either ignore or delete your mail, and hence your marketing goal is not achieved.
Damage to sender reputation
By sending emails to your purchased email list, you are damaging your sender's reputation, your statistics, and your online existence in email marketing.
Every email domain's reputation is measured, and the score determines the quality and authenticity of the email domain. When you send emails to an irrelevant audience, you face many spams, many complaints, many ignored emails, and many emails being trashed. This lowers the scores of the domain and hence disrupts the sender's reputation.
The email list you purchase may be built up a long time ago, and many of its audience is probably old,and many addresses may have expired. They are also called spam traps. When you send emails to invalid addresses, you are marked as doing spam activity because it becomes evident that you have not taken permission from the audience of the email list. This is also an illegal act.
When you send emails to invalid addresses, they are not received by anyone and hence bounce back and affect your email deliverability rate. This causes your emails to land on deny list, which results in wasting your email marketing efforts.
You need to learn how you can avoid spam traps for the health of your email marketing campaign. In case you succeed in your effort to avoid spam traps. Very little engagement on your emails would indicate that your audience is not interested in your brands and that you have purchased an email list.
A decrease in engagement rate hurts the sender's domain score and hence putsyour IP's reputation at stake. Making it more difficult for you to send emails to your real subscribers.
Higher chances of being blacklisted
You have purchased an email list. Obviously, your purchased audience is not interested in hearing from you. When you send emails to such people they may ignore at the start, a point will reach where you annoy them, and they would think of some way to avoid getting your emails. They would either spam you or delete you or blacklist you. In any case, your sender reputation suffers, putting your email marketing campaign at stake.
A blacklist is a list of IP addresses that are not permitted to send campaigns to the audience. Mailbox providers try to make their users' experience better by reducing the spam emails in their inbox, so when any sender with a bad domain score and not good reputation sends a campaign, the mailbox providers mark the marketer as a blacklist.
To get out of the blacklist, the sender has to make the inbox provider sure that the sender is no longer sending spam emails.
If you want to build an email list, never go for short cuts. CBT mass email providers offer a complete guide on how to create an engaging and valid email list.