25 Content Ideas for Your Newsletters
Are you running out of newsletter ideas and you need good ideas to bring them to life?
Remember that your customers expect to hear from you on an ongoing basis, and it can quickly become monotonous for them with the same content. The newsletter should be something that is rewarding both to the recipient of the newsletter and to you as a business. Make sure to constantly make new interesting moves in your newsletter and give customers a reason to receive your newsletter. There are many great ideas for your newsletter, and below are 25 ideas to inspire you.
1. How-to and teaching materials
People are drawn to learning and therefore the how-to videos have always been very popular. Create a series of educational materials for your emails, preferably supported by videos that you can post on YouTube. If you want more people to subscribe to your newsletter, you can attract on your site, or in your main Facebook ads, that you will receive an educational video strip if you subscribe to the newsletter.
2. Contests and giveaways
People are always crazy to participate in competitions and have a chance to win. At the same time, it is an almost certain winner that people open your newsletter and click through to the site. Remember the competition on the website in order to advertise products that the newsletter recipient simply cannot do without, so that you can also get a sale from the visit at the same time.
3. Offers or discount codes
Has it been a long time since people bought from the website? Send an email with a discount code and offer 10% if you come back and buy now. Remember that this can be set up fully automatically using marketing automation. Is it the last of the month and you need to have the last income collected at home? Offer free shipping all weekend.
4. User reviews
Ask customers to review one or more products. Customers love having the opportunity to give feedback, and potential customers experience great confidence when reading reviews from other customers. Share customer reviews in the newsletter and of course also on the website.
5. Focus on one employee
It is not just the owner or director of a business that is important in external communication. Employees give your business a human face and can make it easier for customers to engage with you as a business. Try to create a series of emails where employees, one by one, choose their personal favorites among their products and explain why. Or make an "employee of the week" where the focus is on individual employees.
6. Success stories
The stories about how your products have helped your customers are very useful especially in industries with technical products.
7. Owner or Director Publication
Preferably with a more personal touch so you can help the company appear more human. Let the owner or manager wish all the newsletter recipients a really good summer vacation, in which he or she also tells about what they possibly need. along with family photos from last year's summer vacation - the more personal, the more effective.
8. Industry or company news
This can be an obvious way for customers to gain more information about what is happening internally within the company, thus ensuring that people have the feeling that the company is constantly evolving. Or it could be industry news or if there are new products on the way that they need to keep an eye on.
9. New products or updates
Has a customer purchased a specific product and is there a new version of the product on the market? Remember to submit information and create a potential new sale. Use it as part of Marketing Automation, where an email is automatically sent to a customer if they have purchased a particular product and information related to that product arrives. For example. information about the maintenance of the product, a new variant or some complementary products for the product already purchased.
10. Q&A / FAQ
Q&A stands for Questions and Answers and is always very helpful in alleviating customer service. Please use Q&A canisters in the newsletter and on the website to provide added security and understanding. Ask your customer service what questions they get the most frequently and write it down. If a customer asks about something, there is a high probability that other customers have the same question.
11. Solutions to problems
Have there been problems with a particular type of product, or do you receive inquiries from customers about products that are having trouble using or operating? Don't be afraid to tackle this and write solution options for clients.
12. Damaged goods
It can be a great challenge if you receive a batch of products that are defective to a greater or lesser degree that you cannot return. Make a funny case of this. Let's say you have a shipment of pants that have various defects. Please do not hide the fact that these items are defective. Write that you have received a shipment that has defects, and instead of throwing them away, there may be some that can be used for a festival, for gardening, for car repair, or something more creative. You've seen a lot of good examples that with the right twist, challenges like this can make a really good sell and even give additional PR.
13. Problems selling a particular item?
Make some good / funny / crazy / informative videos where an employee introduces the product in question. Take a little sneak peek in the newsletter and post the video on YouTube or Vimeo, so you can focus on your other channels too.
14. New brands on the site
It is quite obvious to draw attention to the new brands or manufacturers that you include in your range. Make sure that newsletter recipients receive a very special discount for this new brand so they feel special and have an additional reason to receive your newsletter.
15. Pay attention to your other channels
Use the newsletter as a welcome way to draw attention to the other activities you have. Be it Facebook, LinkedIn, Twitter, Youtube, Pinterest, or something else entirely. Tell your customers that you have a competition going on this week, which can only be found on Facebook or that on your Youtube channel you can watch instructional videos about relevant products or a funny video of your last Christmas lunch.
16. Team up with a partner
Do you have a good collaboration with another company, where your products support each other without being direct competitors? In the newsletter, please note that you can purchase product X on the partner's website, which supports the product that the customer has purchased from you. The partner should do the same in their newsletter. Similarly, if you advertise on Facebook, consider doing pixel exchanges with your partner, so they can target each other's customers.
17. Sponsorships
Are you a sponsor of events, happenings, people, other companies, or anything else? Call attention to this to get PR for your endorsements, but also to draw attention to the fact that it helps. If there are outsiders who have sponsored something for you or your company, feel free to draw attention to this.
18. Opening of new stores
If you have physical stores and you are opening a new one, of course you should draw attention to this in the newsletter. Invite your potential customers with a discount code for the store. And be sure to send an SMS to the customer when the store opens. Remember that open rate SMS messages are significantly higher than regular newsletters.
19. Events and fairs
Let your customers know if you have certain events or trade shows that you participate in. It is a unique opportunity to meet the customer face to face and create an even stronger relationship with the customer. Get creative if you lack reasons to host events.
20. Webinars
Consider upcoming webinars and how to register. Be sure to record the webinar and point out in the newsletter where you can later view this webinar.
21. Guest blogs
Have you written an expert post on another website, or do you have an expert to write posts on your site that can help clients? Bring an expert from the newsletter post and link to the rest of the article.
22. Most popular articles, videos or questions
Make lists of the “Most Popular Videos” from your YouTube channel, the “Most Read Articles” from the website, or the most frequently asked / frequently asked questions.
23. Positive customer feedback
Don't shy away from patting yourself on the shoulder and sharing the compliments other customers have given you or your business. It can help give the client additional peace of mind that you are still the right company for them to negotiate.
24. Loyalty program
If you have a loyalty program, be sure to regularly draw attention to it and the benefits you get as a member of the VIP club. If you don't have a loyalty program yet but lack inspiration, use the newsletter to reach out to your customers and give them the opportunity to provide information on what would make them want to become VIP members of your club. Customers appreciate being heard and having an opportunity to participate.
25. Before and after stories
Create interesting cases with a before-and-after situation where a customer faced a specific challenge and how your products helped solve this problem.