anything but free delivery 10 ideas for christmas emails

anything but free delivery 10 ideas for christmas emails
31 Dec 2020

anything but free delivery 10 ideas for christmas emails

Christmas email campaigns:

Statistics show that 65% of consumers prefer shopping online to avoid crowds. You need to create stand-out Christmas email templates and think about the deals you’re going to launch this holiday season. Coming to grips with early preparation is key: start with analyzing your recent Christmas campaigns, clean and segment your mailing list, remember to personalize your emails, and create a series of dedicated emails.

Analyze past campaigns:

Analyze and take a deep look at the previous Christmas email campaigns. Analyzethe tactics did well and which came up with short. Consider this data while creating your emails this holiday season.

Clean your mailing list:

Cleaning your mailing list should be a regular procedure to keep your list healthy.E-commerce companies have to get rid of the inactive, out-of-date, or the non-existing email addresses after every three months. This must be done before any period of shopping activity. By keeping only active subscribers on your list, you’ll prevent your sender reputation from being damaged that, in turn, leads to reduced deliverability.

Segment your subscribers:

Research from Optimove found that segmented email campaigns result in higher value per customer. Basically, the smaller and the more targeted segments are, the larger the uplift for each customer. You can start small: divide your subscribers into active and less active segments. Send a discount to those who open every email you send and a re-engagement campaign to those who are less engaged.

Personalize the subject line:

If you know your subscribers’ names, don’t hesitate to use them in your Christmas email subject lines. Statistics suggest that personalized subject lines can boost open email rates by 50%.

Check and double-check:

Make sure your email is properly displayed for all email inbox providers as well as mobile devices. Proofread your email copy to avoid any errors, and check the links. Carry out the A/B test for the best subject line and the other elements of your Christmas email.

Create a series of three emails:

A holiday campaign isn’t just a single email that you send to subscribers during the Christmas season. Rather, it should be a series of emails. Your Christmas email flow can consist of the following emails:

A mass email with a Christmas sale preview:

Craft an email with a sneak peek on your upcoming Christmas sale and send it to all of your subscribers. Since 24% of users start their Christmas shopping in early December, send this email accordingly. Everyone who opens it will receive the next email of the Christmas series.

Indicate the sending time, compose a Christmas email subject line, and choose a template for each email. After you add all necessary emails to the series, drag over the “Goal” element and connect it with the last email of the automated flow. Your contacts who don’t make a purchase will automatically be moved to another mailing list. You’ll be able to use it for another email series.

Christmas marketing ideas to inspire emails:

True Citrus sent a minimalist Christmas email. There will be nothing extra but a catchy GIF. The company made a bet on the text with some wordplay. The email states, “Let it Sale! Let it Sale! Let it Sale!” in the place of original song lyrics, “Let It, Snow! Let It, Snow! Let It, Snow!”

If you sell products that are useful during the holidays, promote them. Anthropologie provides subscribers with decorating ideas for their home and Christmas tree. This email is full of warm, cosy, and atmospheric photos that inspire and bring in the Christmas mood.