anything but free delivery 10 ideas for christmas emails
Christmas email campaigns:
Statistics show that 65% of consumers prefer shopping online to avoid crowds. You need to create stand-out Christmas email templates and think about the deals you’re going to launch this holiday season. Coming to grips with early preparation is key: start with analyzing your recent Christmas campaigns, clean and segment your mailing list, remember to personalize your emails, and create a series of dedicated emails.
Analyze past campaigns:
Analyze and take a deep look at the previous Christmas email campaigns. Analyzethe tactics did well and which came up with short. Consider this data while creating your emails this holiday season.
Clean your mailing list:
Cleaning your mailing list should be a regular procedure to keep your list healthy.E-commerce companies have to get rid of the inactive, out-of-date, or the non-existing email addresses after every three months. This must be done before any period of shopping activity. By keeping only active subscribers on your list, you’ll prevent your sender reputation from being damaged that, in turn, leads to reduced deliverability.
Segment your subscribers:
Research from Optimove found that segmented email campaigns result in higher value per customer. Basically, the smaller and the more targeted segments are, the larger the uplift for each customer. You can start small: divide your subscribers into active and less active segments. Send a discount to those who open every email you send and a re-engagement campaign to those who are less engaged.
Personalize the subject line:
If you know your subscribers’ names, don’t hesitate to use them in your Christmas email subject lines. Statistics suggest that personalized subject lines can boost open email rates by 50%.
Check and double-check:
Make sure your email is properly displayed for all email inbox providers as well as mobile devices. Proofread your email copy to avoid any errors, and check the links. Carry out the A/B test for the best subject line and the other elements of your Christmas email.
Create a series of three emails:
A holiday campaign isn’t just a single email that you send to subscribers during the Christmas season. Rather, it should be a series of emails. Your Christmas email flow can consist of the following emails:
A mass email with a Christmas sale preview:
Craft an email with a sneak peek on your upcoming Christmas sale and send it to all of your subscribers. Since 24% of users start their Christmas shopping in early December, send this email accordingly. Everyone who opens it will receive the next email of the Christmas series.
- Christmas sale
- You have to Schedule this message two days after the mass email. Tell your subscribers what is on sale and how they will benefit by ordering from you, be it a special offer or complimentary holiday wrapping.
- Gift guide
- Provide your subscribers with some inspiration in casethey have trouble choosing Christmas presents. Break your gift ideas into categories, such as under $10 gifts, gifts for moms, and so on.
- Schedule the email a few days prior to Christmas so that your subscribers have enough time to receive the items they ordered before the holidays.
Indicate the sending time, compose a Christmas email subject line, and choose a template for each email. After you add all necessary emails to the series, drag over the “Goal” element and connect it with the last email of the automated flow. Your contacts who don’t make a purchase will automatically be moved to another mailing list. You’ll be able to use it for another email series.
Christmas marketing ideas to inspire emails:
- Launch your email campaign early
- According to a Statista poll, 53% of respondents start their rush for Christmas presents in October-November. So why you do not launch a pre-Christmas email campaign for those who do not want to search the high and low for the perfect presents at the last minute?
- Topshop begins its Christmas campaign early. The company uses a typographic hierarchy to highlight that its prices are cut in half. There is a contrasting white call to action on a bright background.
- Run a gift marathon:
- Cosmetics brand, Clinique, plunges its subscribers into a festive atmosphere with their email. The company initiates a 12-day email series with a pleasant bonus for each day of the Christmas calendar. The company’s marketing experts leveraged a sense of urgency, making every offer valid for just 24 hours. Emails like this excite subscribers and boost their anticipation for the next promotion.
- Be creative with email copywriting:
True Citrus sent a minimalist Christmas email. There will be nothing extra but a catchy GIF. The company made a bet on the text with some wordplay. The email states, “Let it Sale! Let it Sale! Let it Sale!” in the place of original song lyrics, “Let It, Snow! Let It, Snow! Let It, Snow!”
- Unveil a new collection:
- If you have a new product ready to be launched, you have to wait until the holidays. Make a big deal out of it and create a dedicated email campaign. Remember that consumers feel inspired to purchase this time of year. Maybe a sweater with a gingerbread man designed by Pull Bear is number one on the subscriber’s wish list.
- Share Christmas tips and ideas:
- Animoto, a platform for creating videos, shares ideas on what to fill your holiday videos with and how to use them. This email is truly Christmas themed. The email content is divided into several blocks, each block being accompanied by a jolly illustration. The main CTA is a visual accent. More CTAs are represented as the text, the colour of which resonates withthe central picture.
- Inspire a festive atmosphere:
If you sell products that are useful during the holidays, promote them. Anthropologie provides subscribers with decorating ideas for their home and Christmas tree. This email is full of warm, cosy, and atmospheric photos that inspire and bring in the Christmas mood.